
Ads on X are now harder to differentiate from organic posts. Will it result in more clicks or engagement? Monitor your metrics.
The post X change makes ad labels ‘less noticeable’ after Twitter rebrand appeared first on Search Engine Land.
The new feature has been rolled out to help people earn a living through X, but the eligibility criteria is surprisingly high.
The post X launches creator ads revenue sharing program appeared first on Search Engine Land.
X (Twitter) slashes video ad prices to lure back advertisers
X also warned advertisers they risk losing their verified status if they fail to hit minimum spending thresholds.
The post X (Twitter) slashes video ad prices to lure back advertisers appeared first on Search Engine Land.
Turns out Threads isn’t the Twitter killer. Plot twist: it’s Elon Musk. The blue bird is gone and X.com now redirects to twitter.com.
The post Twitter is now brand X appeared first on Search Engine Land.
Twitter blocks links to Meta rival Threads

The move, which has been described as “anti-competitive”, may cause headaches for marketers as it could impact brand reach.
The post Twitter blocks links to Meta rival Threads appeared first on Search Engine Land.
Advertisers have been fleeing Twitter since Elon Musk took over – but where exactly are they flying off to?
The post 8 Twitter alternatives marketers need to know about appeared first on Search Engine Land.

While Google still has access to the Twitter firehose, Google has still dropped over half of the Twitter URL it indexed.
The post Twitter didn’t just block unregistered users, it blocked Google Search appeared first on Search Engine Land.
Twitter will start paying verified content creators in coming weeks, says Elon Musk
Elon Musk has confirmed plans to start paying Twitter’ verified content creators for ads served in their replies – but there are conditions.
The post Twitter will start paying verified content creators in coming weeks, says Elon Musk appeared first on Search Engine Land.
Major advertisers have abandoned or reduced their spending on the platform. Can new Twitter CEO Linda Yaccarino turn things around?
The post Twitter’s U.S. ad revenue drops 59% appeared first on Search Engine Land.
Elon Musk names new Twitter CEO: Linda Yaccarino
Yaccarino, who was chairman of global advertising and partnerships at NBCUniversal Media, will focus on business operations at Twitter.
The post Elon Musk names new Twitter CEO: Linda Yaccarino appeared first on Search Engine Land.
As Twitter’s traditional blue check mark system reaches its conclusion, the social media platform’s newly introduced paid verification process is causing quite the chaos.
The post Twitter introduces mandatory verification for advertisers appeared first on Search Engine Land.
Sayonara, Twitter. Nobody wants to pay for your high-priced API.
The post Microsoft has dropped Twitter from its ad platform appeared first on Search Engine Land.
Advertisers slow to return to Twitter despite Musk’s claims
“An emailed request for comment to Twitter, which no longer has a communications team, returned an automated reply with a poop emoji.”
The post Advertisers slow to return to Twitter despite Musk’s claims appeared first on Search Engine Land.
Twitter: Blue subscribers will now see ‘approximately’ 50% fewer ads
This only will apply to the For You and Following timelines. Twitter Blue now has just under 500,00 subscribers.
The post Twitter: Blue subscribers will now see ‘approximately’ 50% fewer ads appeared first on Search Engine Land.
Several search marketers and brands will soon lose their verified account status on Twitter unless they pay for Twitter Blue.
The post Who’s verified? Who’s not? Who knows, it’s Twitter appeared first on Search Engine Land.
This financial burden of a $1k per month verification disproportionately affects smaller businesses and start-ups with limited advertising budgets.
The post Twitter could grant free verification to its top 500 advertisers and 10k most-followed organizations appeared first on Search Engine Land.
Twitter launches new ‘Unskippable’ video marketing series
I signed up for “Flight School” and watched the videos so you don’t have to. Here’s what I learned.
The post Twitter launches new ‘Unskippable’ video marketing series appeared first on Search Engine Land.
Since 11:50am ET, Twitter has been having major issues with its services.
The post Twitter services are offline, including clicking on links, viewing images and more appeared first on Search Engine Land.
Social media engagement hits a new low, except for TikTok

Organic engagement and traffic from social networks has been shrinking every year.
The post Social media engagement hits a new low, except for TikTok appeared first on Search Engine Land.
The chaos continues at Twitter with more layoffs, ridiculous deadlines, and uncertainty about the platform’s future.
The post Musk gave engineers one week to make Twitter’s ad targeting work like Google appeared first on Search Engine Land.
Ads for cannabis are now allowed on Twitter
Twitter stated in a blog post that they have “high expectations” for the impact that this change will have on the cannabis industry.
The post Ads for cannabis are now allowed on Twitter appeared first on Search Engine Land.
Twitter is down, globally

That’s it. That’s the news.
The post Twitter is down, globally appeared first on Search Engine Land.
The evolution of PPC in recent years calls for an updated guide. Our improved version will bring you up to speed.
The post Search Engine Land’s updated What is PPC guide is now available appeared first on Search Engine Land.
Twitter discontinues co-tweeting feature after it failed to meet expectations under Elon Musk’s leadership.
The post Twitter announces the end of CoTweets appeared first on Search Engine Land.
Our search campaigns should focus on overall visibility on the web rather than only giving importance to traditional search engine results.
The post Moving on from search engine optimization to search optimization appeared first on Search Engine Land.
Search Keyword Ads are a new Conversion campaign objective in the Twitter Ads interface.
The post Twitter has launched a Search Keyword Ads beta test to all advertisers appeared first on Search Engine Land.
The outcome of this case could have significant implications for the way that internet companies operate, content curation, and free speech online.
The post Businesses, users, and experts defend big tech against algorithm lawsuits. appeared first on Search Engine Land.
For the first time in a decade, ad giants Google and Meta are slowing down, making room for smaller, emerging platforms to take over.
The post Google and Meta are losing their edge as TikTok, Amazon, Instacart ads grow appeared first on Search Engine Land.
Users will start seeing more cause-based ads on their feeds “in the coming weeks.”
The post Twitter is lifting its ban on political, cause-based ads appeared first on Search Engine Land.
PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more

If you thought it was going to be a dull year, you were wrong. Here’s a look at the most significant changes and most important PPC updates that happened in 2022.
The post PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more appeared first on Search Engine Land.
Elon Musk and Twitter continue to remain in the spotlight, for better or worse. Here is everything brands and marketers need to know.
The post Twitstorm timeline: The latest on Elon Musk’s Twitter 2.0 appeared first on Search Engine Land.

The new updates have been in the works for months, but likely won’t be a huge game-changer for most.
The post Twitter has launched 3 new ad targeting options appeared first on Search Engine Land.