Category: YouTube

The new tools have been designed to help inspire creators, boost reach and improve the quality of content.
The post 5 new YouTube features coming soon to help creators appeared first on Search Engine Land.

The platform warns it will block video playback unless users allow ads or pay $13.99 a month for YouTube Premium.
The post YouTube’s crackdown on ad blockers intensifies appeared first on Search Engine Land.

The platform is also trialling a new ad countdown timer, which is set to replace the ‘video will play after ads’ message.
The post YouTube pilots longer, less frequent ads on TV app appeared first on Search Engine Land.

The platform will use automation to decide which ad types to serve on new videos.
The post YouTube is removing individual ad controls on new videos appeared first on Search Engine Land.

YouTube is now the number one platform for teens, with almost eight in 10 using it to stream video content.
The post Majority of Gen Z teens watch YouTube ads – almost half can recall campaigns appeared first on Search Engine Land.

Are generational labels becoming obsolete in marketing? Here’s why you should reconsider your strategies to reach diverse, modern audiences.
The post Who cares if Gen Z significantly prefers user-generated content? appeared first on Search Engine Land.

YouTube trials smaller ‘Skip Ads’ button

The redesigned, more subtle CTA box features smaller text, a background with reduced opacity, and a curved border.
The post YouTube trials smaller ‘Skip Ads’ button appeared first on Search Engine Land.

CTV ad spend hits record-breaking $1 billion in June

Ad intelligence provider Vivvix (Kantar) forecasts continued growth in CTV and other digital platforms like YouTube.
The post CTV ad spend hits record-breaking $1 billion in June appeared first on Search Engine Land.

YouTube enables linking between Shorts and long-form videos

The links will direct viewers away from Shorts, which can’t display pre or mid-roll ads, to long-form videos, which support both ad products.
The post YouTube enables linking between Shorts and long-form videos appeared first on Search Engine Land.

The new YouTube analytics report can help you understand whether Shorts, Videos or Live formats attract new viewers and bring back viewers.
The post YouTube launching New and Returning Viewers by Format report appeared first on Search Engine Land.

Marketers now have access to six new features, including the ability to go live with Shorts videos, as well as enhanced editing capabilities.
The post YouTube Shorts launches six new features to improve content creation appeared first on Search Engine Land.

YouTube’s auto-generated video summaries are meant to give users an overview of videos. They won’t replace video descriptions.
The post YouTube tests AI-generated summaries on search, watch pages appeared first on Search Engine Land.

From understanding key metrics to auditing your channel, here’s how to elevate your brand’s visibility on YouTube.
The post How to audit your YouTube channel for brand success appeared first on Search Engine Land.

The AI-based tools that YouTube creators are using now offer a glimpse into the AI video generators content marketers may adopt soon.
The post The best AI video generators for creators and marketers appeared first on Search Engine Land.

Alphabet Inc., Google’s parent company, has reported better-than-expected results for Q2, indicating that ad spend is beginning to stabilise.
The post Google search revenue rises 5%, slight increase in total ad revenue appeared first on Search Engine Land.

Hyperlinking in the YouTube comments section is being trialled to enable marketers to connect with viewers while causing minimal disruption.
The post YouTube Search from Comments: New test adds links to keywords appeared first on Search Engine Land.

Gen Z is rapidly becoming one of the largest online consumer groups and so understanding what content engages them is crucial for advertisers.
The post Google Ads launches new tool to help marketers connect with Gen Z appeared first on Search Engine Land.

Marketers may see an increase in reach for their YouTube campaigns as more people are pushed into turning off their ad blocker settings.
The post YouTube stops playing videos for people with ad blockers in new trial appeared first on Search Engine Land.

Google said it will be dropping Buy on Google to start piloting a new checkout experience on Google and YouTube.
The post Buy on Google program to shut down Sept. 26 appeared first on Search Engine Land.

Advertisers may have lost billions of digital ad dollars by paying premium prices for a service that Google allegedly failed to deliver.
The post Google accused of mis-selling ads on third-party websites for years appeared first on Search Engine Land.

The secret to creating high-reach, low-cost environments and making your campaigns more effective lies within four specific variables.
The post YouTube Ads: Unlocking high impact at minimal cost appeared first on Search Engine Land.

The Test & Compare feature reveals which thumbnails drive the highest CTRs, enabling advertisers to make decisions based on data performance.
The post YouTube Test & Compare helps you pick the best video thumbnail appeared first on Search Engine Land.

YouTube Ads ecommerce guide: When, how and why

Here’s why direct-to-consumer ecommerce brands should consider YouTube Ads, plus five recommendations for new YouTube advertisers.
The post YouTube Ads ecommerce guide: When, how and why appeared first on Search Engine Land.

The most popular video ads earned more than 214 million video views on YouTube – with four notable trends for advertisers.
The post Netflix tops list of YouTube’s top 10 most popular video ads appeared first on Search Engine Land.

If your brand is looking to maximize its ROI on influencer marketing, data shows YouTube is the best place to focus right now.
The post YouTube is the most profitable platform for creators, survey shows appeared first on Search Engine Land.

Don’t let your YouTube channel go to waste. Learn how to revitalize it and reap the rewards of a vibrant, engaged and lively audience.
The post Is your YouTube Channel a brand video graveyard? How to revive it appeared first on Search Engine Land.

YouTube is the most popular streaming service on TV screens in the U.S., with an estimated 150 million unique viewers.
The post YouTube to offer unskippable 30-second ads on connected TV appeared first on Search Engine Land.

YouTube creators may also get multiple AI-generated suggestions on what topics they could create videos about.
The post New Google AI tools will let advertisers generate media assets appeared first on Search Engine Land.

YouTube wants users to stop using ad blockers

YouTube wants people using ad blockers to allow YouTube Ads, so the platform is experimenting with a new way to restrict video content.
The post YouTube wants users to stop using ad blockers appeared first on Search Engine Land.