Trying to figure out why your YouTube Ads results aren’t better? Here are key lessons from years of running video campaigns.
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YouTube has a new interface, and not everyone is excited about it
The experiment is only available to a handful of people at the moment.
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The new features are being announced at the IABFronts conference this week.
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From April 6, 2023, creators will no longer be able to activate or add “Overlay ads” from within YouTube Studio when accessing monetization options.
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How the YouTube algorithm works: What marketers need to know
This guide will help you get the most out of YouTube, understand the platform’s algorithm and gain visibility for your best videos.
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Susan Wojcicki, the CEO of YouTube, is stepping down
Susan Wojcicki has been with Google since its infancy, in fact, the first Google offices were out of her garage.
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Large enterprise brands may find the new ads ideal, while smaller local businesses may not see much advantage.
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Our search campaigns should focus on overall visibility on the web rather than only giving importance to traditional search engine results.
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PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more
If you thought it was going to be a dull year, you were wrong. Here’s a look at the most significant changes and most important PPC updates that happened in 2022.
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YouTube year in review: The top 10 ads of 2022
YouTube has been a major player in marketing for a while, and this year was no exception.
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YouTube SEO: How to find the best traffic-generating keywords
Want to increase the chances of your videos showing up in YouTube’s search results? Here’s a keyword research process you can follow.
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Youube has just announced the 2023 class #YouTubeBlack Voices Fund creators
#YouTubeBlack Voices Fund was created to directly support Black creators and artists so that they can thrive on YouTube.
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