Hubspot October Releases: A Manager’s Guide
Customer Journey Analytics HubSpot’s October Releases highlight this feature, which is designed to help users grow and retain their revenue more effectively.
Last month saw the introduction of lifecycle stages and goals that can be customized for success metrics specific to businesses. There were also improvements in importing sales activity to HubSpot, tracking campaign spending, and exporting campaign data.
HubSpot Payments were also improved and data governance was improved to ensure better security, compliance, and trustworthy reporting.
Beta launch of customer journey analytics
The customer journey analytics reporting tool gives a visual representation of which touchpoints are moving customers towards conversion. Enterprise users can filter this functionality to narrow down to specific forms, pages or campaigns.
- Optimize every aspect of the customer journey
- Find out the average time it takes contacts to move from one step to the next.
- You can answer questions that are not covered in legacy funnel reporting.
This feature was announced by Nicholas Holland, general manager for Marketing Hub and Vice President of Product. He said that individual customer journeys are often fragmented and unpredictable. However, if you track similar customers, you can see a clearer path. The need to compile disparate data into one place can be eliminated, as is the need for additional tools like a CDP.
You want to learn more? Here Liam Redding, my colleague, takes a deep dive.
HubSpot can be customized to suit your business terminology and custom lifecycle stages
It can be difficult to get everyone in your company to understand the same language, especially if your business terminology isn’t consistent with that of your key software vendors. Let’s face the truth, they don’t match.
The custom lifecycle stage feature allows users to name the steps of the customer journey and lets them customize HubSpot. Combining the custom journey analytics with it, users can get a better and more accurate view of prospects as well as customers.
The easiest step is to change stage names to reflect your company’s terminology. The other end of this spectrum would require you to audit your HubSpot portal in order to update reports, forms, and other tools.
This long-awaited feature, which is currently in beta, has been available for several months. HubSpot found that nearly 40% of businesses had developed workarounds to make it work. To make use of new features in the built-in stages, you may need to make complex changes to your system.
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Updates on payment for QuickBooks integration and discount codes
For Payments users, there are a number of features:
- A Integration with QuickBooks creates an expense to HubSpot payments processing fee, which ensures revenue/expenses are properly booked without additional manual labor.
- HubSpot Payments allows discount codes to be used for promotions, loyalty rewards, and tracking group purchases.
- Sometimes, it is necessary to view payment history in order for your team members to understand the context of the actions and status. HubSpot Payment activity has been added to the activity timeline. This includes deal, contact, and company records that are associated with the payment.
Governance improvements improve security, data, and reporting
By restricting the ability of users to make changes, errors can be eliminated that could corrupt data or cause inaccurate reporting. To limit the access of authorized users and increase security, several features were implemented.
- makes deal data more secure. This means that users cannot make any changes to deals during certain stages of the pipeline. For example, closing Won deals will be locked down from any changes to dates or amounts. These locked deals can only be edited by Super Administrators, while others may have read-only access.
- You can view user behavior and assess the adoption of tools if you need to check user behavior or decide whether you want to let a member of your team go. These data can be viewed in-app, rather than exported as a CSV file.
- view file history allows you to check the file history and see who modified it. This allows you to see when videos were deleted and where the folder images were moved.
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