Marigold has unveiled a comprehensive relationship marketing solution, designed to achieve hyper-personalization at scale while navigating complex privacy and deliverability challenges. “Relationship Marketing is a long-term strategy focused on the customer relationship over time, not on a single touchpoint, campaign or transaction,” said Desta Price, chief product officer of Marigold, in a release.
What it does. The solution fuses email, omnichannel marketing, SMS and loyalty technology with integrated zero-party data, permission and preference management, and personalization tools to help brands and businesses build long-term relationships with their customers.
Dig deeper: 6 simple automations every B2B organization needs to have
Why we care. All-in-one solutions are something of a holy grail for marketers: One piece of tech that can do everything so you don’t have to worry about integrations and porting data around.
The Relationship Marketing solution allows marketers to:
- Build fully permissioned audiences based on zero-party data and customer preferences
- Deliver personalized content and offers across all channels at scale
- Optimize customer engagement and loyalty through robust loyalty programs
- Measure the impact of marketing campaigns on customer relationships and lifetime value
Marigold says the product is open, API-friendly and data agnostic, providing real-time visibility across the full customer lifecycle and allowing marketers to access and action customer data across applications from the company and third-party providers.
function getCookie(cname) {
let name = cname + “=”;
let decodedCookie = decodeURIComponent(document.cookie);
let ca = decodedCookie.split(‘;’);
for(let i = 0; i <ca.length; i++) {
let c = ca[i];
while (c.charAt(0) == ' ') {
c = c.substring(1);
}
if (c.indexOf(name) == 0) {
return c.substring(name.length, c.length);
}
}
return "";
}
document.getElementById('munchkinCookieInline').value = getCookie('_mkto_trk');
The post Marigold unveils all-in-one relationship marketing solution appeared first on MarTech.