Marketing: Why it Works and 5 Tips to Success
It’s all about expanding your reach and refining your touch when growing your business. Although search engines and social media are great for reaching people, personalization can be difficult. Personalization is possible with email, but inboxes can be overwhelming.
This is why SMS marketing is the best solution. It allows you to reach a wide audience and deliver targeted messages on a channel your target audience uses all the time. Americans actually check their phones 96 every day.
This post will cover the basics of SMS marketing and why content marketers love it. We’ll also show you how to use SMS marketing in your campaigns.
What is SMS marketing?
SMS Marketing or text message marketing, is the use text messages to reach your audience. You can use it in whatever way you want. It can be used for:
- Flash sales and other promotions
- Announcements
- Notifications of shipment
- Tracking your order
- Notifications custom
- Customer support
- Marketing tactics based on location
Why SMS marketing works
SMS marketing is an effective marketing strategy that many businesses can use, and it has three main reasons.
People prefer to text rather than speak.
Why is SMS marketing so popular with marketers? Because it works. It’s not surprising, considering that 89% surveyed said they would rather talk to a business via text than a phone. With an SMS marketing strategy, you can keep as much money in your pocket as possible.
It allows for omnichannel marketing
Also, SMS marketing is an integral part of omnichannel marketing. This ensures your customers have seamless experiences as they move between their smartphones and your store. This clear communication will enable you to understand your customers and their needs. It will also help you build trust and establish a relationship.
High engagement rates
SMS marketing is a permission-based service. This means you will only reach people willing to receive them.
Because you are reaching inboxes, you don’t have to compete for attention on the crowded social media channels or SERPS. This is why SMS marketing has such high open rates (email is typically about 20 %)–) making it an economical way to reach customers and prospects.
Click-through rates (CTRs), however, are a different story. While traditional marketing strategies only achieve a CTR rate of five percent, SMS marketing click-through rates can reach as high as 19%.
SMS marketing tips & best practices
SMS marketing is a great way to engage customers, but it’s still important for marketers to put in the effort. These are our top SMS marketing tips and best practices.
1. Avoid bombarding your customers
SMS messaging is a great way to reach customers anywhere and anytime. However, this doesn’t mean that you should. You can break trust with them by texting too often, which could lead to churn. 3 messages per week is the ideal amount of SMS marketing.
2. Keep it simple
Customers and prospects opting in to text messaging marketing are giving their trust. Do not break it with lengthy messages or clickbait language.
SMS marketing messages that are concise, relevant, and short cut the clutter make for the best.
3. Segment & personalize
You shouldn’t send the exact same message to all your customers. Customers should feel special and not just another number. You can personalize your SMS content with simple techniques:
- Meet them by their names.
- Use conversational tone.
- Based on the customer’s purchase history, recommend products and services.
- Send the messages to the right person.
- Get exclusive updates
A restock text sent to loyal customers with the product purchase history is a great way for customers to feel special and happy.
4. Loyalty programs are worth looking into
It’s a great way to engage customers and keep them .
One of the most popular loyalty programs offers rewards for purchases. Customers can get a free coffee at a coffee shop, or 25% off their next purchase if they spend a certain amount within a time frame. These incentives are tempting for many customers.
5. Reviews and surveys on Leverage
Good business is built on feedback. Customers want to know you are listening to them and working to make their lives better. Plus, you can convert feedback into high-converting ad copy.
Ask for feedback via SMS marketing.
You can also try an SMS survey that asks a few questions and customers answer quickly on a scale. We said that we were short. You can save the lengthy feedback for an online poll via email or in a designated place on your site.
Customers who take a survey can receive a coupon or promo code. It doesn’t matter what their rating is. You can offer a promotion to encourage them to return to your site, even if they give you a poor rating.
Start an SMS marketing campaign now
It’s easy to see why SMS marketing is so popular with marketers. It can engage customers and keep prospects in your sales funnel. You can also capitalize on remarketing techniques, strengthen loyalty programs, and build trust among the people most important to your business. Don’t forget to follow our five tips!
- Do not bombard your subscribers.
- Make your messages visual and simple.
- Segment and personalize
- Encourage loyalty programs
- Get feedback via surveys and reviews.
About the author
David Timm, an editor and writer based in Denver, Colorado who specializes on content marketing and search engine optimizing, is a freelance writer. David has years of experience in agency management and is passionate about cutting-edge marketing techniques and analysing SERPs and keywords.