Tag: Advertising

The network has been designed to help start generating retail media revenue faster.
The post Microsoft Advertising Network for retail launches in the US appeared first on Search Engine Land.

The tech giant said it was embarking on a new era of generative AI as it introduced its new ad products at the Surface and Copilot event.
The post Microsoft unveils new AI tools as it looks to ‘transform search and advertising’ appeared first on Search Engine Land.

Microsoft Advertising launches new video ad product

‘You can get started in just a few clicks, there are no long onboarding processes, no set-up fees, and it’s simple to optimise.’
The post Microsoft Advertising launches new video ad product appeared first on Search Engine Land.

The tech giant is now serving ads to 187 countries around the world.
The post Microsoft Audience Ads announces new AI bid strategies and market expansion appeared first on Search Engine Land.

The platform has also launched new audience types.
The post Microsoft Advertising Editor expands audiences to all markets appeared first on Search Engine Land.

Despite signs of growth, Microsoft said figures were a bit behind expectations due to lower advertising spending.
The post Microsoft Search and Advertising revenue up 3% amid ad spend drop appeared first on Search Engine Land.

From match type consolidation to blended campaigns and auto-applied recommendations, here’s what’s potentially in store for PPC marketers.
The post 3 ways PPC campaign management could soon change appeared first on Search Engine Land.

Displaying a brand’s logo next to an ad can help its product to stand out from the competition, establish its identity and build trust.
The post Microsoft Logo Extension rolls out globally in open beta appeared first on Search Engine Land.

Microsoft plans to soon bring its Performance Max product to general availability and continue to build on more features.
The post Microsoft’s Performance Max is now in open beta appeared first on Search Engine Land.

The large supermarket chain is rolling out its new data-driven, one-stop-shop ad platform to all marketers in the fall.
The post Kroger’s new self-service ad platform: What you need to know appeared first on Search Engine Land.

Unlock the secrets to launching successful campaigns with this beginner-friendly checklist, guiding you through audience definition, goal setting, channel selection, and more.
The post Digital advertising checklist: Your essential guide to launching successful campaigns appeared first on Search Engine Land.

These five PPC tactics can help you cut through the noise, increase brand awareness and attract new customers in a competitive SaaS market.
The post How to get the most out of PPC for your SaaS brand appeared first on Search Engine Land.

Dynamic search ads appear to be phased out in favor of Performance Max campaigns. Here’s what this transition might mean for advertisers.
The post How to harness DSA wins in Performance Max appeared first on Search Engine Land.

Following a successful pilot, all advertisers can now use predictive targeting in their campaigns on the Microsoft Audience Network.
The post Microsoft rolls out predictive targeting to all advertisers appeared first on Search Engine Land.

3 simple PPC optimizations you may have overlooked

Not every optimization needs to be a weeks-long project. Here are three simple ways to optimize your PPC accounts.
The post 3 simple PPC optimizations you may have overlooked appeared first on Search Engine Land.

Here’s the difference between instant forms and website conversions, when to use each option, and how to set up Facebook lead gen ads.
The post Facebook lead gen ads: Instant forms vs. website conversions appeared first on Search Engine Land.

Microsoft Store Ads to appear in Bing search results

Microsoft Store Ads is also boosting advertising reach further by expanding operations globally to more than 150 regions.
The post Microsoft Store Ads to appear in Bing search results appeared first on Search Engine Land.

Amazon may launch ads on Prime Video

Amazon is reportedly in talks to introduce short commercial breaks on premium movies and shows.
The post Amazon may launch ads on Prime Video appeared first on Search Engine Land.

Microsoft Advertising is also launching an Ad Library where users can view ads shown on Bing that have impressions in the EU.
The post Microsoft will only show ads from verified advertisers starting Aug. 1 appeared first on Search Engine Land.

The Universal Event Tracking Tag will update on June 29. Microsoft says the new data collection will help improve advertising performance.
The post Microsoft Ads to launch UET Insights dashboard with new traffic data appeared first on Search Engine Land.

Meta blamed the April bug on an automated system. A month later, many advertisers are still waiting for their refunds.
The post Meta starts refunding advertisers for overspending glitch appeared first on Search Engine Land.

Amazon merchants may soon be able to create photo and video assets for advertising campaigns.
The post Amazon working on AI tools to generate videos, images for advertisers appeared first on Search Engine Land.

4 B2B paid media strategies to stay ahead of the curve

Discover four paid media initiatives driving great results for B2B brands today and how you can put them to work in your campaigns.
The post 4 B2B paid media strategies to stay ahead of the curve appeared first on Search Engine Land.

Here’s how PPC managers can embrace root cause analysis to mitigate performance issues and get things back on track.
The post How to uncover the root cause of PPC performance changes appeared first on Search Engine Land.

Here’s what to consider when setting budgets for your Facebook and Instagram ads, plus tips for testing and scaling your campaigns.
The post How to set your Facebook and Instagram advertising budgets for maximum results appeared first on Search Engine Land.

Microsoft posted its monthly Microsoft Advertising change log for April 2023.
The post Microsoft Advertising profession service ads go global, changes to broad match modifier rolling out and more appeared first on Search Engine Land.