4 new rules for PPC ad creative
Aside from audience targeting and bid optimization, here’s how advertisers can leverage machine learning to enhance the creative process.
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Understanding macro trends is crucial for making informed decisions in PPC. Here are tips for setting up the right monitoring processes.
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Learn the three factors used to calculate quality score in Google Ads and how they impact overall campaign and account success.
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Facebook’s Advantage+ shopping campaigns: Are they worth the ecommerce hype?
Select ecommerce and retail advertisers can now run Advantage+ shopping campaigns. Here’s the lowdown on Facebook’s latest AI-powered tool.
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Learn how your PPC campaigns can reach more B2B enterprise customers with the right content, tracking and measurement tactics.
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A holistic monitoring plan is key to paid search success. Stay ahead with automated reports, custom dashboards and performance alerts.
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As Microsoft aims to compete more aggressively in the ad space, here are compelling opportunities you can seize to stay ahead of the PPC game.
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As Meta continues to lead the social media pack, advertisers must stay competitive on Facebook and Instagram. Here are five ways to do so.
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For the first time in a decade, ad giants Google and Meta are slowing down, making room for smaller, emerging platforms to take over.
The post Google and Meta are losing their edge as TikTok, Amazon, Instacart ads grow appeared first on Search Engine Land.
PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more
If you thought it was going to be a dull year, you were wrong. Here’s a look at the most significant changes and most important PPC updates that happened in 2022.
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Learn how your business can reach your target audience with connected TV.
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