Is your marketing team overwhelmed with tasks? Here are three key steps to shift from tactics to impactful outcomes.
The post 3 ways to align marketers to business outcomes appeared first on MarTech.
B2C marketers are overwhelmed by growing challenges
Priorities like demonstrating ROI, implementing AI and meeting data challenges are proving too much for many marketers.
The post B2C marketers are overwhelmed by growing challenges appeared first on MarTech.
Lost in the complexities of agile marketing? Here’s how to measure its success with meaningful metrics that focus on outcomes.
The post 4 agile marketing metrics that really move the needle appeared first on MarTech.
9 questions to ask marketing work management vendors during the demo
Make sure to ask vendor reps about supported project methodologies, permissions, reporting, onboarding and support before moving on to the negotiations stage.
The post 9 questions to ask marketing work management vendors during the demo appeared first on MarTech.
Learn the agile marketing areas where frequent change is acceptable and how to manage them efficiently.
The post How to handle changes in agile marketing appeared first on MarTech.
Use these three tips to keep marketing work moving and deliver customer value at the best possible pace.
The post 3 agile marketing tips to stop starting and start finishing appeared first on MarTech.
Here’s how to design an organizational structure that guides your people to deliver on your firm’s unique vision and strategy.
The post 3 key categories of a high-performing marketing organizational structure appeared first on MarTech.
The importance of Stakeholders and Practice Leads in agile marketing
Learn how these two roles supports the need for agility to take place at all levels within a marketing organization.
The post The importance of Stakeholders and Practice Leads in agile marketing appeared first on MarTech.
Learn what agile marketing is, why it’s important, and how it can help marketers succeed.
The post Agile marketing: What it is and why marketers should care appeared first on MarTech.
MetLife uses agile marketing to unleash pet insurance sales
MetLife, a leading global insurer, is using an agile marketing approach to unlock the power of self-governing teams, drive business growth, and connect with consumers.
The post MetLife uses agile marketing to unleash pet insurance sales appeared first on MarTech.
Scaling agile with the Agile Marketing Navigator framework
The practices we’ve established in the Agile Marketing Navigator help drive culture change and the right behaviors for agility.
The post Scaling agile with the Agile Marketing Navigator framework appeared first on MarTech.
How to define your marketing organization’s rules of engagement
High-performing marketing organizations have clear, actionable principles for how they will and won’t operate. Here’s how to define yours.
The post How to define your marketing organization’s rules of engagement appeared first on MarTech.
Why marketers have shown resistance to agile frameworks for their work — and how to overcome that resistance.
The post 3 reasons marketers are 10 years behind with agile — and how to catch up appeared first on MarTech.
A discussion with our expert contributor about how she got into agile marketing and what the future holds for the space.
The post Stacey Ackerman: Spotlight on the expert appeared first on MarTech.
In the face of uncertainties, we must take a data-driven approach to make marketing less of a cost center and more of a value-added partner.
The post 4 steps to becoming a more strategic marketer in 2023 appeared first on MarTech.
Introducing an in-depth guide to the Agile Marketing Navigator
Download a free ebook containing all you need to know about the Agile Marketing Navigator.
The post Introducing an in-depth guide to the Agile Marketing Navigator appeared first on MarTech.
A small, cross-functional team copes best with volatile, uncertain, complex and ambiguous environments — in the operating room or in marketing.
The post How to build a customer value squad — and why appeared first on MarTech.
Learn more about what marketing management is, its core concepts and why it’s important.
The post Why we care about marketing management appeared first on MarTech.