Believe it or not, genAI actually relies on humans to be able to do its work. And through regulatory measures including those designed to protect content creators’ rights, humans may throw a spanner in its works.
The post What could disrupt the future of generative AI? appeared first on MarTech.
GenAI may be at the peak of the hype cycle now, but how will it avoid a plunge into the trough of disillusionment?
The post What does the future hold for genAI? The Gartner Hype Cycle appeared first on MarTech.
AI took center stage in a stream of product announcements at Oracle Cloudworld this week.
The post Oracle announces Guided Campaigns and boosts customer service with genAI appeared first on MarTech.
Adobe, Amazon and Salesforce in this week’s AI martech releases
Amazon gave sellers a text generator, Adobe released Firefly into the wild and much more in this weeks AI-powered marketing technology news.
The post Adobe, Amazon and Salesforce in this week’s AI martech releases appeared first on MarTech.
SAS embraces generative AI for marketing
SAS is the latest major vendor to beging rolling out genAI for marketing. It’s emphasizing safe use too.
The post SAS embraces generative AI for marketing appeared first on MarTech.
The first in a series of articles looking at how text and visual genAI tools will become a critical part of the marketer’s tool-kit.
The post The rise of generative AI: A marketer’s guide to textual and visual AI content appeared first on MarTech.
Slack will be getting artificially intelligent this winter, plus other Slack announcements.
The post Salesforce announces new AI and automation capabilities for Slack appeared first on MarTech.
Systems thinking, “antifragility” and democratic teamwork characterize a new mindset successful brands will need to acquire.
The post A blueprint for the new automation mindset appeared first on MarTech.
Just because it can be fun seeing what AI will do with a prompt, it’s not necessarily helping with your marketing. Stop and think.
The post Should AI attempt absolutely everything? appeared first on MarTech.
The 15th annual iteration of the Real Story Group’s martech stack vendor map acknowledges the growing importance of generative AI.
The post The martech subway system now has an AI line appeared first on MarTech.
AI Content Assistant tools added, reporting improvements and Payments releases.
The post HubSpot’s June 2023 releases: The manager’s guide appeared first on MarTech.
9 best practices for AI tools in content creation
AI tools are hyped as a as a shortcut to content creation for marketers. However, irresponsible use can get you in trouble.
The post 9 best practices for AI tools in content creation appeared first on MarTech.
Generative AI faces more regulatory and legal challenges
The FTC has opened an inquiry into ChatGPT owner OpenAI, while Google faces a genAI-related lawsuit.
The post Generative AI faces more regulatory and legal challenges appeared first on MarTech.
In this webinar, discover the true potential of GPT for marketing.
The post Reshape your marketing with GPT appeared first on MarTech.
Pega: AI will power the autonomous enterprise
In addition to the latest product announcements, Pega this week outlined a vision for an AI-powered self-optimizing enterprise.
The post Pega: AI will power the autonomous enterprise appeared first on MarTech.
How generative AI is improving customer experience and service calls
When the customer calls, AI is helping to solve problems, assist agents and improve the entire journey.
The post How generative AI is improving customer experience and service calls appeared first on MarTech.
Salesforce plans to extend Einstein GTP across all its clouds as well as Slack and Tableau. “We are on the precipice of an AI revolution.”
The post Salesforce: AI is the new UI appeared first on MarTech.
Discover how to balance AI with human creativity when creating B2B content to achieve greater marketing success.
The post 5 ways to harness AI in B2B content creation appeared first on MarTech.
In this webinar, learn ways OpenAI services can help, augment or assist users in their day-to-day content management tasks.
The post SEO and ChatGPT: What’s DAM got to do with it? appeared first on MarTech.
Marketing needs to elevate itself from baked-in AI solutions and look at creating custom models based on their own data. Start with brand.
The post It’s time to teach AI about your brand appeared first on MarTech.
Learn ways to scale the use of large language models, the value of prompt engineering and how marketers can prepare for what’s ahead.
The post How to scale the use of large language models in marketing appeared first on MarTech.
What marketers should keep in mind when adopting AI
AI applications and generative AI tools are becoming more widely available to marketers, but are marketers ready for them?
The post What marketers should keep in mind when adopting AI appeared first on MarTech.
The new AI-powered search engine was unveiled at the Google I/O developer conference today.
The post Here’s what the new Google search generative AI experience will look like appeared first on MarTech.
Everybody is talking about AI. If you’re part of those conversations but have a sinking feeling you don’t really know what AI is, start here.
The post Artificial Intelligence: A beginner’s guide appeared first on MarTech.
Williamsburg Farmers Market has one person responsible for its marketing — and just about everything else. AI is making her life easier.
The post How a non-profit farmers market is leveraging AI appeared first on MarTech.
Concerns about GDPR compliance might extend to other AI solutions too.
The post ChatGPT under threat from European regulators appeared first on MarTech.