
Measuring marketing performance is a delicate balance between science and art.
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Learn the tools and tactics to execute personalization across channels from a data-first organization.
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Learn how your business can reach your target audience with connected TV.
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How to use RStudio to create traffic forecasting models

Learn the basics of producing time series forecasts in RStudio from your Google Search Console click data.
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Empower your teams to send less communications and see more results.
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Tune in to this webinar for valuable tips on accelerating your customer data strategy.
The post Join the webinar: “Lotame Accelerate: The (R)evolution of Customer Data in 2023” appeared first on Search Engine Land.
Best practices to track offline conversions in Google Ads

Setting up offline conversions for the first time? Here’s how to get started while avoiding volatility in your PPC campaigns.
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Webnar: It’s Time to Modernize Your Online Experience by Cynthia Ramsaran

Learn how to create a seamless, scalable, multichannel customer experience that drives real revenue opportunities.
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