Tag: B2B Marketing

Here’s how to incorporate generative AI into your keyword research, content creation and data analysis efforts.
The post 3 ways B2B marketers can use generative AI appeared first on MarTech.

Build your brand and maximize marketing impact with this formula for success.
The post Discover the ultimate marketing strategy for increased ROI and lead generation appeared first on MarTech.

Staff cuts, budget cuts and difficulty using data are not preventing B2B marketers feeling more optimistic than they did last year.
The post B2B marketers remain optimistic in the face of major challenges appeared first on MarTech.

To expand your customer relationship and maximize CLV, activating your customers through delivery and adoption is key.
The post Where B2B brands win and lose on customer retention appeared first on MarTech.

Power next-best action with first-party data

In this webinar, learn how to achieve business outcomes and deliver next-gen customer experiences.
The post Power next-best action with first-party data appeared first on MarTech.

Are you getting the most out of your B2B marketing on LinkedIn? Discover ways to maximize the ROI of your LinkedIn marketing with these tips.
The post 6 tips for optimizing LinkedIn content for B2B marketing appeared first on MarTech.

How to align B2B sales and marketing teams

Enhance customer experience and drive business success through actionable strategies for marketing and sales alignment.
The post How to align B2B sales and marketing teams appeared first on MarTech.

How B2B marketers can help sales overcome customer indecision

B2B buyers are prevented from pulling the trigger on purchases by fear of messing up. Here’s a framework for overcoming customer indecision and accelerating revenue.
The post How B2B marketers can help sales overcome customer indecision appeared first on MarTech.

AI is making it faster and easier to create content. This increases agencies’ productivity and the likelihood of clients doing it themselves.
The post Why ChatGPT may be a blessing and a curse for agencies appeared first on MarTech.

Learn how conversational marketing improves customer engagement, accelerates sales cycles and builds relationships with B2B buyers.
The post Conversational marketing: A guide to a key B2B GTM strategy appeared first on MarTech.

Small and medium businesses like independent insurance agency Boomer Baby can get marketing experts on demand from GrowTal.
The post Working with freelance marketing talent appeared first on MarTech.

Small and medium businesses like independent insurance agency Boomer Baby can get marketing experts on demand from GrowTal.
The post Working with freelance marketing talent appeared first on MarTech.

The new CAPSULE touchscreens display life-sized presenters and products, either live or on a video loop.
The post ARHT rolls out retail hologram experiences appeared first on MarTech.

Learn how creating and using substantive content for your B2B brand can drive organic traffic and boost sales.
The post A B2B marketer’s guide to long-form content appeared first on MarTech.

Marketers can now schedule posts without a 3rd-party tool and host live conversations entirely in-platform.
The post LinkedIn releases new Pages features for B2B marketers appeared first on MarTech.

In this webinar, learn how you can target audiences at the right time and at the right cost.
The post The power of programmatic advertising  appeared first on MarTech.

Webinar: The 360-view content strategy you need

Create experiences that empower customers across websites, social media, digital ads, packaging, in-store displays and more.
The post Webinar: The 360-view content strategy you need appeared first on MarTech.

In this webinar, learn how to responsibly harness first-party data as a competitive advantage.
The post Secrets of a marketing champ: 3 ways to prove your value appeared first on MarTech.