Tag: B2B Marketing

Partnership with OpenAI, ChatGPT Slack app and fund for responsible generative AI were also announced at TrailblazerDX’23.
The post Salesforce unveils Einstein GPT appeared first on MarTech.

Ride the AI wave to improve your content marketing strategy. Show your execs and team how to create real value and meaningful experiences.
The post 3 ways to rethink content’s role in your B2B GTM strategy appeared first on MarTech.

In this webinar, learn three ways to strengthen customer relationships and drive revenue.
The post Why do customer relationships matter now more than ever? appeared first on MarTech.

“Marketers should know that — for FTC enforcement purposes — false or unsubstantiated claims are our bread and butter.”
The post FTC warns tech companies about over-hyping AI claims appeared first on MarTech.

In this webinar, learn practical takeaways to put to practice.
The post 3 ways to strengthen customer relationships and drive revenue appeared first on MarTech.

Think outside the box and consider using TikTok to reach new audiences, strengthen your brand identity and increase awareness.
The post 5 reasons why marketers should consider TikTok for B2B appeared first on MarTech.

In this webinar, learn how to gain a competitive advantage with this foundation for CX success.
The post The first-party data strategy you need in 2023 appeared first on MarTech.

Full-funnel strategies for using data and insights to engage your top B2B prospects.
The post 3 best practices for B2B ABM marketers appeared first on MarTech.

IAB Tech Lab launches first clean room standards

The data clean room standards include DCR Guidance & Recommended Practices and will be open for public comment for 60 days.
The post IAB Tech Lab launches first clean room standards appeared first on MarTech.

In this webinar, learn how to responsibly harness first-party data as a competitive advantage.
The post Master the CX trifecta: Data, content and tech appeared first on MarTech.

Here are some ways B2B marketers can use CTV ad campaigns to find audiences and test creative.
The post How CTV can deliver market research for B2B marketers appeared first on MarTech.

Here’s why marketers are using this new technology to improve experience and boost ROI.
The post What is a conversion optimization platform? appeared first on MarTech.

Top 3 priorities for your 2023 B2B marketing strategy

Set up your brand for long-term success by focusing on data-informed insights, creator marketing and building brand advocates. 
The post Top 3 priorities for your 2023 B2B marketing strategy appeared first on MarTech.

Learn the difference between what customers say ‘to’ you and ‘about’ you – and why it’s important.
The post Webinar: 5 CX trends that will shape 2023 appeared first on MarTech.

Less than a third are using clean rooms data for attribution. ROI/ROAS measurement, or media/marketing mix modeling.
The post Failure to get the most out of data clean rooms is costing marketers money appeared first on MarTech.

The suit seeks to force the tech giant to get rid of its ad businesses and engaging in allegedly anticompetitive practices.
The post Feds finally file anti-monopoly suit over Google’s adtech appeared first on MarTech.

These core strategies and tactics can help B2B organizations turn GTM efforts into results amid economic uncertainty.
The post 5 strategies B2B marketing and sales teams can bank on as markets tighten appeared first on MarTech.

The appointment-making platform implemented Bynder’s digital asset management (DAM) system to root out inefficiencies.
The post How Booksy used DAM to organize their digital asset production appeared first on MarTech.

Over the last two years, the Coca-Cola Company has been implementing an Adobe CDP and activating other capabilities around it to connect with 2 billion customers worldwide.
The post How Coca-Cola activated their enterprise CDP appeared first on MarTech.

The benefits of using a B2B MAP start with the potential for personalizing the buyer experience — but they don’t end there.
The post Does your organization need a marketing automation platform? appeared first on MarTech.

Activate a data-driven personalization strategy that drives meaningful relationship building.
The post Webinar: 7 ways to keep your customers coming back in 2023 appeared first on MarTech.

Here are the top B2B marketing experts to follow to stay on top of all the best practices and latest developments.
The post MarTech’s B2B marketing experts to follow appeared first on MarTech.

The state of intent data in 2023 and beyond

With B2B’s increasing reliance on intent data, now is a good time to assess its current state and prepare for what’s ahead.
The post The state of intent data in 2023 and beyond appeared first on MarTech.

Identify core customer and business needs first. Then build your stack accordingly.
The post 3 steps to building an effective martech stack appeared first on MarTech.

Integrate’s new 6Sense connector joins real-time buying behavior insights to demand acceleration campaigns.
The post Integrate and 6Sense announce ABM partnership appeared first on MarTech.

With engagement technologies in place, marketers are now turning to the foundational layer for replacements.
The post Why marketers are replacing foundational martech appeared first on MarTech.

The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention and customer acquisition and loyalty.
The post Marketing industry diversity improving, but still lags for senior positions appeared first on MarTech.

Follow these guidelines to launch, or relaunch, an ABM go-to-market approach within your organization.
The post 2 essential steps for a successful ABM go-to-market strategy appeared first on MarTech.