Tag: B2C Marketing

Through a partnership with BrightLine, Samsung Ads expands its dynamic ad inventory to achieve real-time dialog with viewers.
The post Samsung Ads introduces new CTV ad types appeared first on MarTech.

The experience will take fans through virtual environments based on new Sheeran songs, with exclusive performances by the artist.
The post State Farm and iHeartMedia to host Ed Sheeran experience in Fortnite appeared first on MarTech.

Marketing automation is the glue that keeps campaigns and teams together throughout the organization. Here’s how.
The post 3 ways marketing automation drives cross-functional alignment appeared first on MarTech.

Criteo puts retail media DSP into general release

Commerce Max has been in limited use since 2020, it offers brands and agencies a single point of entry to retail media inventory.
The post Criteo puts retail media DSP into general release appeared first on MarTech.

Email doesn’t begin and end with copywriting. Design elements can help persuade customers to click and convert.
The post How persuasive email design can influence the ecommerce customer journey appeared first on MarTech.

Homethreads’ proprietary technology provides customer data to position the brand as more than just another home goods site.
The post How Homethreads is leveraging data to create a new customer experience appeared first on MarTech.

Here’s how taking a holistic look at customer journeys can help your organization drive better experiences and higher revenue.
The post 3 reasons why customer journeys are the key to better experiences and profits appeared first on MarTech.

Ace your holiday promotions with this step-by-step guide.
The post 4 tips to prepare for Black Friday and Cyber Monday appeared first on MarTech.

73% of U.S. households now stream, up from 69% in 2022. Streaming trends from Comscore’s State of Streaming report.
The post CTV viewing hours rise 21% appeared first on MarTech.

Upwave CEO Chris Kelly thinks better AVOD and SVOD measurement would bring more ad dollars for the two sides to share.
The post Is martech the solution to the Hollywood writers’ and actors’ strike? appeared first on MarTech.

YouTube is now the number one platform for teens, with almost eight in 10 using it to stream video content.
The post Gen Z teens are watching YouTube ads and recalling what they’ve seen appeared first on MarTech.

With the new Meta Ads Library, you can now search for branded content to gain insights into your competitors’ marketing strategies.
The post Meta launches new tool to track branded content campaigns appeared first on MarTech.

By building out their ridesharing ecosystem, Lyft Media has grown 4X in the last year. Riders will see one in-app ad per ride at the program’s start.
The post Lyft introduces in-app ads as part of an expanded rider experience appeared first on MarTech.

Michael Greene, head of strategy at Criteo, discusses what needs to change if retail media networks are going to be successful.
The post What brands and retailers need to know about RMNs appeared first on MarTech.

CTV ad spend hits record-breaking $1 billion in June

Ad intelligence provider Vivvix (formerly Kantar) forecasts continued growth in CTV and other digital platforms like YouTube.
The post CTV ad spend hits record-breaking $1 billion in June appeared first on MarTech.

B2C marketers are overwhelmed by growing challenges

Priorities like demonstrating ROI, implementing AI and meeting data challenges are proving too much for many marketers.
The post B2C marketers are overwhelmed by growing challenges appeared first on MarTech.

Why global brands are flooding European football leagues

U.S. audiences have more access than ever to European leagues, so stateside marketers take note. Here are the latest sponsorships trends.
The post Why global brands are flooding European football leagues appeared first on MarTech.

Consultant and marketing coach Tim Parkin tells us about being a magician, a game developer and what marketers are looking to solve.
The post Tim Parkin: Spotlight on the expert appeared first on MarTech.

New functions provide improved insights to help marketers gain early learnings to shape their campaigns and bidding strategies.
The post Google Ads unwraps several new features ahead of holiday season appeared first on MarTech.

SMBs are a target-rich environment for vendors as only 26% have AI and/or automation technology, according to a new survey.
The post 70% of SMB marketers willing to pay more for tools with AI/automation appeared first on MarTech.

Want marketing that stands out? Discover the art of working with creators — from their rapid execution to connecting with loyal audiences.
The post These are the best marketers in the world appeared first on MarTech.

Walk through the entire process — problem ID, research, channel use and more — of a campaign to raise issue awareness.
The post How NC Fusion executed its campaign to help girls stay involved in sports appeared first on MarTech.

Under 15% of noncompliant companies implemented automated or manual CCPA/CPRA compliance methods in the last year, a study found.
The post The march to CCPA compliance is a slow one appeared first on MarTech.

The deal makes social media campaign management more holistic for brands and agencies using Sprout Social by covering the $21.1 billion influencer industry.
The post Sprout Social acquires Tagger Media appeared first on MarTech.

The global brand is breaking down silos and unifying data in order to gain better engagement and grow customer lifetime value.
The post Electrolux’s data and analytics roadmap to improved customer experience appeared first on MarTech.

With the new Replica app, visitors can scan famous works with their phones and show them off as wearables in Roblox.
The post Metropolitan Museum of Art launches Roblox augmented reality experience appeared first on MarTech.

The strike by the Writers’ Guild is already hitting TV ad sales hard. Unless there’s a fast settlement the situation will likely get worse.
The post TV ad revenue challenged by writers’ strike appeared first on MarTech.