Tag: B2C Marketing

The new identity resolution service is available for organizations of all sizes, with partner integrations coming soon.
The post AWS unveils AWS Entity Resolution appeared first on MarTech.

FIFA says total WWC viewership will be over 2 billion. However, there are very good reasons to be skeptical about that.
The post Will Women’s World Cup bring the prize audience marketers want? appeared first on MarTech.

Keep use cases — and the customer — top-of-mind using these frameworks.
The post Two frameworks for resolving identity and improving customer experience appeared first on MarTech.

Once you understand the benefits of customer journey orchestration you can begin asking the right questions.
The post How to decide if you’re ready for a customer journey orchestration solution appeared first on MarTech.

Sam’s Club Member Access Platform uses sales attribution and strategic partnerships to close the loop for omnichannel advertisers.
The post Sam’s Club’s retail media network rolls out new experience and targeting capabilities  appeared first on MarTech.

Ecommerce sets new Prime Day record, up 6.1%

U.S. online sales reached $12.7 billion over two days, lifted by hot product categories and retail media networks.
The post Ecommerce sets new Prime Day record, up 6.1% appeared first on MarTech.

Success with an RMN depends on the quality of consumer engagement, not the size of the organization.
The post How a small chain is going big with a retail media network appeared first on MarTech.

Shoppers will have a wide variety of deals to choose from on Prime Day, July 11 & 12. Many deals will come from ecommerce and in-store competitors.
The post Ecommerce trends to watch for this Prime Day appeared first on MarTech.

Big tech companies will need user consent to process personal data, combine it with other platforms’ data and use it across services.
The post EU’s ruling against Facebook a big blow to first-party data usage appeared first on MarTech.

Following these practices will help organizations navigate and automate marketing projects more effectively.
The post Marketing work management best practices: Dashboards, templates and requests appeared first on MarTech.

SMBs spend about $43,500 on martech it doesn’t need, according to the survey. This unwanted tech can also cost time and cause workflow confusion.
The post 51% of SMB marketers say they’re stuck with redundant martech appeared first on MarTech.

This week’s roundup of the latest AI-powered platforms, products and features for martech.
The post New releases for AI-powered marketing technology appeared first on MarTech.

Small businesses have their sites on marketing and customer service use cases, according to a study from American Express.
The post Marketing among top AI applications for small businesses appeared first on MarTech.

The latest Gartner CMO Spend report has CMOs trying to support their martech spend despite pressures.
The post Marketers under pressure to cut martech spend appeared first on MarTech.

What marketers should keep in mind when adopting AI

AI applications and generative AI tools are becoming more widely available to marketers, but are marketers ready for them?
The post What marketers should keep in mind when adopting AI appeared first on MarTech.

Data clean rooms explained

All the basics about data clean rooms: What they are, who uses them and why, how much they cost, where they fit in your stack and more.
The post Data clean rooms explained appeared first on MarTech.

Marketing use cases for data clean rooms

What data clean are, who uses them and why, how much they cost, where they fit in your stack and more.
The post Marketing use cases for data clean rooms appeared first on MarTech.

73% of marketers now using generative AI tools

Two-thirds of those surveyed say they use it for brainstorming sessions, first drafts and outlines. 49% rely on AI to produce final content.
The post 73% of marketers now using generative AI tools appeared first on MarTech.

YouTube, Amazon and Samsung Ads announce content and platform innovations for improved measurement and audience reach.
The post IAB NewFronts showcases video platforms armed for ‘challenging and unpredictable times’ appeared first on MarTech.

Teams at both retailers are using retail media networks to transform the way customers interact with brands and their stores.
The post How Home Depot and Kroger use RMN to improve shoppers’ ad experience appeared first on MarTech.

A discussion with our expert contributor about how he went from nightclub DJ to email marketing expert.
The post Ryan Phelan: Spotlight on the expert appeared first on MarTech.

Most beauty shoppers seek bargains, while “super fans” will pay full price for exclusive items.
The post D2C beauty shoppers are split between low prices and scarcity appeared first on MarTech.

AI is making it faster and easier to create content. This increases agencies’ productivity and the likelihood of clients doing it themselves.
The post Why ChatGPT may be a blessing and a curse for agencies appeared first on MarTech.

The groups said Walmart’s Universe of Play was an advergame and asked CARU to review it. The retailer said CARU OK’d it before launch.
The post Walmart pulls a game off the Roblox platform after consumer groups’ complaint appeared first on MarTech.

The activations are part of a new offering from Cooler Screens that opens up all 10,000 screens at once to CPG brands.
The post Kraft Heinz and Gatorade tap in-store video screens for March Madness appeared first on MarTech.