Identifying B2B and B2C consumers in a privacy-driven environment: The MarTech Conference keynote
Identity resolution platforms, zero-party data, data clean rooms and community building were among the approaches discussed during the conference kickoff.
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A new integration will help merchants using Commerce Cloud highlight local availability of products across Google surfaces.
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The new CAPSULE touchscreens display life-sized presenters and products, either live or on a video loop.
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Marketers should highlight the availability of BNPL and how it can aid consumers concerned about credit card interest rates.
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Instagram is adding ads to search results and has a new Reminder Ads feature, but it risks oversaturating an already ad-filled product.
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TransUnion expands TruAudience marketing solutions
The relaunch of TruAudience combines identity and targeting capabilities of TransUnion and Neustar.
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Uncover the latest global consumer attitudes and trends by Digital Marketing Depot
Download the 2023 Consumer Trends Index to gain a deeper understanding of your customers and better meet their needs.
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Digimind’s new product combines two AI engines to monitor and analyze social media
Digimind’s AI sense monitors multiple channels for key events. ChatGPT then produces a real-time analysis in plain English.
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Momentive Global, SurveyMonkey acquired by Symphony Technology Group
The deal to acquire the maker of SurveyMonkey is valued at $1.5 billion.
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The Big Game brand lift results are in! by Digital Marketing Depot
Learn which ads scored big in 2023’s Big Game.
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Martech spending continues strong despite rocky economy
60% of businesses say they are increasing spending on marketing technology, services and personnel this year.
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Roku partners with Best Buy for first-party data
The move is part of a marketing partnership which features an in-person event at SXSW and Best Buy selling Roku-branded TVs.
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75% of marketers still rely heavily on third-party cookies
45% of marketers are spending at least half their budgets on campaigns and other activations based on third-party cookies.
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Partnership with OpenAI, ChatGPT Slack app and fund for responsible generative AI were also announced at TrailblazerDX’23.
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The company behind Advil and other consumer brands transformed their approach to social media just in time for the pandemic.
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The recent promotion deployed WebAR technology to make dollar bills in the physical world actionable for consumers using their phones.
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Gartner report warns that virtual assistants, which are a growing part of digital customer experience, are also a weak spot.
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To support the new tool, Petco also used AI to build modules which helped scale personalization.
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Shoppers can customize, explore and test drive the new model virtually via an app-free WebAR platform.
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IAB Tech Lab launches first clean room standards
The data clean room standards include DCR Guidance & Recommended Practices and will be open for public comment for 60 days.
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What everybody was buzzing about during the Super Bowl
Rihanna, Mahomes, the ads, the game itself: Here’s what got the most social media attention during the Super Bowl.
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How Michelob ULTRA, PepsiCo and Rakuten are approaching the Super Bowl this year
Brands have paired up with ecommerce companies like Instacart and DoorDash to get their products to consumers before and during the game.
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How to use AI and machine learning to personalize and optimize campaigns
Marketers can leverage this technology, but first they need to centralize their data.
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RMNs very real value is expected to increase as standardized measurements provide marketers with useful, comparable data.
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Here’s why marketers are using this new technology to improve experience and boost ROI.
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Less than a third are using clean rooms data for attribution. ROI/ROAS measurement, or media/marketing mix modeling.
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The suit seeks to force the tech giant to get rid of its ad businesses and engaging in allegedly anticompetitive practices.
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The company behind refrigerator door screens in Walgreens and elsewhere announced at NRF that new screens will be available for end-caps, checkout coolers, pharmacies and elsewhere in-store.
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The appointment-making platform implemented Bynder’s digital asset management (DAM) system to root out inefficiencies.
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Over the last two years, the Coca-Cola Company has been implementing an Adobe CDP and activating other capabilities around it to connect with 2 billion customers worldwide.
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As the metaverse hype cycle wanes, marketers will target specific technologies that add value to their plans and strategies.
The post 2023 predictions: How marketers will approach web3, virtual experiences and gaming this year appeared first on MarTech.
Roku Select and Plus Series TVs will be available in the U.S. in spring 2023.
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