Tag: B2C Marketing

As more advertisers flock to retail media networks, here’s how the networks will evolve.
The post 2023 Predictions: Retail media networks appeared first on MarTech.

Will automated chatbots be a force in marketing next year? There’s a better chance that headless commerce will be the story for 2023.
The post 2023 Predictions: Experience, Ecommerce and Transformation appeared first on MarTech.

Top ways experiences and behaviors will change for consumers in 2023, and what marketers will do to maintain a competitive edge.
The post 2023 Predictions: How organizations will transform their martech stacks and digital experiences in the new year appeared first on MarTech.

Unifying first-party data in the CDP helps authenticate users and quickly improve their experiences.
The post How Penske Media uses CDP to help advertisers reach digital users appeared first on MarTech.

Identify core customer and business needs first. Then build your stack accordingly.
The post 3 steps to building an effective martech stack appeared first on MarTech.

For the first time ad-supported streaming subscriptions are out-pacing ad-free ones among in U.S. households.
The post Ad-supported streaming expands with new Disney+ tier appeared first on MarTech.

Diners expect restaurants to be tech savvy and digitally agile.
The post Digital experience is important to diners too appeared first on MarTech.

With engagement technologies in place, marketers are now turning to the foundational layer for replacements.
The post Why marketers are replacing foundational martech appeared first on MarTech.

The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention and customer acquisition and loyalty.
The post Marketing industry diversity improving, but still lags for senior positions appeared first on MarTech.

Learn about ecommerce as well as key new trends like mobile and social commerce and how they are all shaping the future of marketing.
The post What is ecommerce and which trends are shaping its future? appeared first on MarTech.

Bermuda Tourism Authority is pioneering the new technology with OUTFRONT to boost awareness and get flights booked.
The post Bermuda Tourism launches 3D digital out-of-home in New York appeared first on MarTech.

56% of media buyers are activating metaverse strategies or getting there, an IAB survey finds.
The post Over half of marketers are using the metaverse or considering it appeared first on MarTech.

Adobe and Salesforce have different Black Friday and Cyber Monday sales totals, but both show record increases from 2021.
The post Online retail kicks off holiday season with record sales appeared first on MarTech.

Salesforce customers can now use LiveIntent to match customers in their CRM against identity, demographic and behavioral data.
The post LiveIntent launches Identity Enrichment on Salesforce AppExchange appeared first on MarTech.

Taboola will be the exclusive ad provider for Yahoo. The two companies will split ad revenues..
The post Yahoo and Taboola sign “30-year” exclusive ad agreement appeared first on MarTech.

Inflation is high and unemployment is low. So no one is really sure what consumers will do during the holiday shopping season.
The post November online spending up only 0.1% heading into Black Friday appeared first on MarTech.

5 billion people are expected to watch some of the World Cup, so brands are out in force. Here’s a story told in statistics.
The post 33 World Cup marketing statistics you need to know appeared first on MarTech.