Tag: Content

Social Media Calendar Guide: Plan, Post, & Grow (Free Template)

A social media calendar is a planning tool to organize your ideas, coordinate with your team, and manage a consistent posting schedule — all in one place. With a solid calendar, you can: Map out content ideas weeks or months in advance Deliver messaging that resonates with your audience Drive measurable results from your social …
The post Social Media Calendar Guide: Plan, Post, & Grow (Free Template) appeared first on Backlinko.

What is Keyword Stuffing? How to Avoid Doing SEO Like It’s 2005

Back in the early 2000s, keyword stuffing actually worked. All you had to do was repeat the same phrases, and you could rank pretty well. (Readability be damned.) I’m not exaggerating here — these sites were literally littered with keywords. Like this one from 2005. Yes, this is a real site I found on The …
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How to Use AI for Writing Exceptional Content (7 Best Practices)

If you publish writing, you’d be crazy not to use artificial intelligence. It’s like telling a carpenter not to use a drill. You can build a deck without one. But why would you? Writers have always embraced new tools to improve their craft. The challenge with AI, or any technology, is that we want the …
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25 Best Blog Niche Ideas (Data Study)

The internet is full of recycled lists claiming to reveal the “most profitable blog niche ideas.” But most lack any actual data to back up their recommendations. That’s why we decided to do something different. We analyzed 100 blog niches using a comprehensive methodology to identify the top 25 opportunities based on cold, hard numbers. …
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What Is Generative AI and How Does It Work?

Generative AI refers to technology that uses machine learning models to create content. Machine learning models are computer programs that seek to replicate aspects of human intelligence. These models can produce various content formats, including code, text, visuals, audio, and video. Various programs have the ability to learn almost any kind of information. For example, …
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How to Start a Blog: A Step-by-Step 12-Month Action Plan

Blogging can be a fun pastime—or it can be a profitable side hustle. For some, it can even turn into a lucrative, full-time job. So, what separates the hobbyists from the high-earners? An action plan. Below, I’ll teach you how to start a blog that attracts and converts visitors. Including a month-by-month timeline of exactly …
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6 Step Content Distribution Strategy (for Maximum Reach)

Content distribution is the process of sharing, promoting, and repurposing your content across a variety of marketing channels. These may include social media platforms, email marketing, paid ads, and other websites. For example, Backlinko distributes content by sending new blog posts to email subscribers each week: And sharing them on social media: Content distribution can …
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How to Write an Article People Want to Read (in 7 Steps)

Every day, over 7.5 million blog posts get published. But how many of them actually get read? With the average attention span of adults hovering at just over 8 seconds, it’s no surprise that many people don’t make it to the end of an article. But when you write an article, you’re looking to accomplish …
The post How to Write an Article People Want to Read (in 7 Steps) appeared first on Backlinko.

How to Create a Content Brief: A Step-by-Step Guide (+ Templates)

Making great content isn’t easy, but a solid content brief can make all the difference. A good brief helps everyone—writers, editors, and strategists—stay on the same page. This ensures every post is useful, clear, and built to perform. At Backlinko, we’ve seen how strong content briefs drive results. They’ve helped us attract over 635,000 organic …
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Quality SEO Content: The QRIES Approach for Better Rankings

Quality SEO content keeps readers glued to the page. The key? Producing content that satisfies both search intent and user experience. But most SEO content fails to do this. The focus is on on-page optimizations while ignoring what actually keeps readers engaged. In this guide, you’ll learn how to use my QRIES framework to: Create …
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Information Gain: How Top Content Leaders Use It (And How You Can Too)

Ever stumbled upon a competing post and thought, “Damn, I wish I wrote that”? That feeling of envy mixed with respect? It usually means you learned something new. This concept is known as “information gain” in SEO. It’s what makes your content fresh—often leading to better rankings. To explore the concept in depth, check out …
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18 AI Startups to Watch

Artificial intelligence has become one of the key technologies reshaping the way we search for information, work with automating repetitive tasks, study with AI-powered tutors, and more. AI remains one of the dominant themes of venture capital investing and millions of users engage regularly with a growing number of AI apps. Here’s a curated list …
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AI Copywriting: Top 4 Tools and Best Ways to Use Them

AI copywriting involves using artificial intelligence tools to generate compelling marketing copy. With the goal of driving more sales for your business (or your client’s business). You can use it to create: Snappy taglines Persuasive product descriptions Attention-grabbing social media posts There are lots of AI copywriting tools out there. And the technology is continuously …
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8 Remarkable SEO Podcasts to Level Up Your Knowledge

With dozens of SEO podcasts vying for your attention, choosing the right one(s) can be overwhelming. That’s why we’ve curated a list of the best SEO podcasts. To help you navigate the world of SEO and stay on top of the latest industry news. Our Head of SEO, Leigh McKenzie, also reached out to the …
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10 Steps to Create a Website (from Scratch) in 2024

Creating a website involves: Planning Content creation Web design and development Testing Historically, this process has taken months. Not to mention the complex coding, technical jargon, and steep learning curve. Making it seem like an impossible task to tackle by yourself. But with powerful no-code tools available, building a high-performing website doesn’t have to be …
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Pillar Pages: How to Create One + Examples

Pillar pages are the foundation of an effective search engine optimization (SEO) strategy. At Backlinko, we use pillar pages to secure high search rankings for thousands of keywords. Case in point: Our pillar page for the topic “Link Building for SEO.” This pillar page appears at the top of Google Search results for its target …
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We compared human-written content with AI-generated posts from ChatGPT, Bard, and Claude 2. Here’s what we found.
The post What is the best generative AI tool for writing PR content? appeared first on Search Engine Land.

The removal of SERP features like HowTo and FAQ rich results are a trend SEOs should watch, according to Google’s Gary Illyes.
The post Google: Expect more simplification of Search results appeared first on Search Engine Land.

Use CallRail’s AI-powered products to uncover actionable insights, fuel new marketing strategies and prove your value to clients.
The post How to grow and retain clients with AI-powered ‘Conversation Intelligence’ appeared first on Search Engine Land.

Perfecting prompts for SEO content development

Learn how to craft exceptional prompts that can lead to compelling and high-quality content that readers will value – and that ranks.
The post Perfecting prompts for SEO content development appeared first on Search Engine Land.

How to use fan-driven marketing to foster brand love

Why investing in brand love and emotional attachments may be the best marketing investments that your brand can possibly make.
The post How to use fan-driven marketing to foster brand love appeared first on Search Engine Land.

New survey finds Gen Z prefers TikTok due to the video format of the results and more relatable and personalized answers.
The post Survey: 51% of Gen Z choose TikTok, not Google, for search appeared first on Search Engine Land.

How to create a successful 2023 holiday season SEO strategy

Explore the evolving 2023 holiday landscape and learn how to boost your Q4 SEO success with these key trends and best practices.
The post How to create a successful 2023 holiday season SEO strategy appeared first on Search Engine Land.

E-E-A-T, YMYL, and other factors to consider when creating a content strategy to beat your SEO competitors and satisfy your audience.
The post E-E-A-T: Making experience and expertise your content advantage appeared first on Search Engine Land.

New survey of enterprise marketers finds 50% spend 4-6 hours and 30% spend 7-9 hours per week writing titles and meta descriptions.
The post 85% of titles feature keywords in Positions 1-5 of Google appeared first on Search Engine Land.

Boost your online visibility and attract more organic traffic to your site with these tips for SEO-driven social media optimization.
The post How to optimize your social media pages for search appeared first on Search Engine Land.

Are generational labels becoming obsolete in marketing? Here’s why you should reconsider your strategies to reach diverse, modern audiences.
The post Who cares if Gen Z significantly prefers user-generated content? appeared first on Search Engine Land.

With the rapid adoption of AI content creation tools, is it necessary for publishers to adopt AI labeling policies?
The post AI-generated content: To label or not to label? appeared first on Search Engine Land.

Here’s a step-by-step process for determining whether you should improve or remove older content – and how to do it.
The post Improving or removing content for SEO: How to do it the right way appeared first on Search Engine Land.

Why we should set higher standards for content production

If we want our traffic to convert to sales or higher brand awareness, we must improve our content past “good enough.” Here’s why.
The post Why we should set higher standards for content production appeared first on Search Engine Land.

The new YouTube analytics report can help you understand whether Shorts, Videos or Live formats attract new viewers and bring back viewers.
The post YouTube launching New and Returning Viewers by Format report appeared first on Search Engine Land.