With many organizations facing budget cuts, marketers are focusing on social media to connect with consumers. Unfortunately, they prefer email.
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In this webinar, learn the latest trends, tools and strategies for harnessing the power of first-party data.
The post Discover the benefits of consent-based marketing: Privacy and personalization appeared first on MarTech.

In this webinar, learn how to organize, distribute and control digital assets.
The post Don’t underestimate the power of content management appeared first on MarTech.

Social sharing widgets provided by AddThis vanish from publishers’ sites.
The post Oracle subtracts social sharing tool AddThis appeared first on MarTech.

Webinar: The 360-view content strategy you need

Create experiences that empower customers across websites, social media, digital ads, packaging, in-store displays and more.
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If you’re not able to deliver the kind of speed and user experience you require to any or all of your channels, a DXP might solve these problems for you.
The post 13 questions to ask digital experience platform vendors during the demo appeared first on MarTech.

Does your marketing team need a digital experience platform (DXP)?

While the allure of these exciting content management platforms is strong, start by assessing business needs, staff capabilities, management support and financial resources before jumping in.
The post Does your marketing team need a digital experience platform (DXP)? appeared first on MarTech.

DXPs help marketers to deliver coherent, customized and compelling user experiences to more devices and platforms than ever before.
The post What is a digital experience platform or DXP and is it the future of content management? appeared first on MarTech.