Tag: Content Marketing

Keep use cases — and the customer — top-of-mind using these frameworks.
The post Two frameworks for resolving identity and improving customer experience appeared first on MarTech.

The AI rush is on! Learn how to avoid seven risks of using AI for marketing.
The post 7 Serious Risks You Face Using AI for Marketing appeared first on WordStream.

In this fast-moving world, it’s time to rethink your B2B website, from the strategic to the tactical. Here’s what yours must have.
The post The 7 B2B website essentials: What customers want appeared first on MarTech.

Explore why employee advocacy could be a game-changer, with practical tips, examples and actionable steps to get started today.
The post Employee advocacy: The untapped goldmine in your content marketing strategy appeared first on MarTech.

There’s a lot of buzz around ChatGPT right now. Here, 20-plus experts tell us how the AI-powered juggernaut will change marketing.
The post The Impact of ChatGPT on Marketing: 20 Experts Tell Us What to Expect appeared first on WordStream.

Following these practices will help organizations navigate and automate marketing projects more effectively.
The post Marketing work management best practices: Dashboards, templates and requests appeared first on MarTech.

The Complete Guide to (Effective) Content Creation

Find out how to create effective, engaging content that drives your business goals without costing you your sanity in the process.
The post The Complete Guide to (Effective) Content Creation appeared first on WordStream.

Three essential applications of AI in marketing that will ease your work load and fast track your career.
The post How to accelerate your marketing career using generative AI now appeared first on MarTech.

The initiative aims to authenticate human-made content as AI use expands.
The post Publicis Groupe joins human vs. AI content verification initiative C2PA appeared first on MarTech.

Social sharing widgets provided by AddThis vanish from publishers’ sites.
The post Oracle subtracts social sharing tool AddThis appeared first on MarTech.

Discover how to balance AI with human creativity when creating B2B content to achieve greater marketing success.
The post 5 ways to harness AI in B2B content creation appeared first on MarTech.

Learn the difference between promoting engagement and pushing sales in your content and how to do them right.
The post 5 tips for balancing ‘push’ and ‘pull’ in content marketing appeared first on MarTech.

What marketers should keep in mind when adopting AI

AI applications and generative AI tools are becoming more widely available to marketers, but are marketers ready for them?
The post What marketers should keep in mind when adopting AI appeared first on MarTech.

73% of marketers now using generative AI tools

Two-thirds of those surveyed say they use it for brainstorming sessions, first drafts and outlines. 49% rely on AI to produce final content.
The post 73% of marketers now using generative AI tools appeared first on MarTech.

Learn how to use effective CTAs in your content and email marketing for a seamless customer journey.
The post The art of natural funneling: How to lead your readers without forced CTAs appeared first on MarTech.

Are you getting the most out of your B2B marketing on LinkedIn? Discover ways to maximize the ROI of your LinkedIn marketing with these tips.
The post 6 tips for optimizing LinkedIn content for B2B marketing appeared first on MarTech.

AI is making it faster and easier to create content. This increases agencies’ productivity and the likelihood of clients doing it themselves.
The post Why ChatGPT may be a blessing and a curse for agencies appeared first on MarTech.

Here’s how to develop the best content recommendation strategy for your website that puts the reader first.
The post How to increase website engagement with content recommendations appeared first on MarTech.

Want your content to connect? Want to find out the latest content marketing strategies? These are the people you need to follow..
The post MarTech’s content marketing experts to follow appeared first on MarTech.

Going back to basics: Marketing as a conversation

At the core of all good marketing is a great conversation with your audience based on truth, authenticity and knowing who you’re talking to.
The post Going back to basics: Marketing as a conversation appeared first on MarTech.

Domain Authority is dead: Focus on SEO content that ranks

In this webinar, learn why Domain Authority doesn’t tell us as much as we might think about a site’s ability to compete for top SEO rankings.
The post Domain Authority is dead: Focus on SEO content that ranks appeared first on MarTech.

Learn how creating and using substantive content for your B2B brand can drive organic traffic and boost sales.
The post A B2B marketer’s guide to long-form content appeared first on MarTech.

Marketers can now schedule posts without a 3rd-party tool and host live conversations entirely in-platform.
The post LinkedIn releases new Pages features for B2B marketers appeared first on MarTech.

WriteSonic and Copy.ai are among the most affordable AI writing tools today. See how they fare against ChatGPT, Writer and Jasper.
The post More AI writing assistants in action appeared first on MarTech.

5 AI writing assistants in action

We tested five popular generative AI tools to write blog posts. Here’s what we discovered.
The post 5 AI writing assistants in action appeared first on MarTech.

Webinar: The 360-view content strategy you need

Create experiences that empower customers across websites, social media, digital ads, packaging, in-store displays and more.
The post Webinar: The 360-view content strategy you need appeared first on MarTech.

Grammarly introduces generative AI tool GrammarlyGO

A beta version of the new content creation tool will be available across all the company’s products beginning in April.
The post Grammarly introduces generative AI tool GrammarlyGO appeared first on MarTech.