Ride the AI wave to improve your content marketing strategy. Show your execs and team how to create real value and meaningful experiences.
The post 3 ways to rethink content’s role in your B2B GTM strategy appeared first on MarTech.
Knowing ChatGPT’s strengths and weaknesses can help you decide where and how to use the tool for marketing campaigns.
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Only 19% of those surveyed felt strongly that they had the right technology to execute on personalization efforts.
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Does your marketing team need a digital experience platform (DXP)?
While the allure of these exciting content management platforms is strong, start by assessing business needs, staff capabilities, management support and financial resources before jumping in.
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DXPs help marketers to deliver coherent, customized and compelling user experiences to more devices and platforms than ever before.
The post What is a digital experience platform or DXP and is it the future of content management? appeared first on MarTech.
Does ChatGPT pose an existential threat to marketers?
Great marketing takes intelligence that AI does not yet have and still makes us humans a necessary part of the formula for breakthrough work.
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ChatGPT-like content might not be able to keep its origins a secret.
The post AI-generated content is detectable, new study claims appeared first on MarTech.
Licensing an enterprise digital asset management platform can be a significant investment, here is a list of questions to help with the decision.
The post 20 questions to ask digital asset management platform vendors during the demo appeared first on MarTech.
Microsoft Bing is working with ChatGPT itself while Google is set to launch its own tool, Bard.
The post ChatGPT set to shake up search appeared first on MarTech.
Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation.
The post What is digital asset management and how can it help you? appeared first on MarTech.
ChatGPT isn’t yet a tool that can run without close supervision. But it’s something marketers are paying attention to.
The post When I asked ChatGPT to write an article about ChatGPT appeared first on MarTech.
Hit your content marketing goals with these pro tips, free tools, and a Trello template!
The post How to Create an Editorial Calendar (Tips, Tools, & Free Template!) appeared first on WordStream.
Will automated chatbots be a force in marketing next year? There’s a better chance that headless commerce will be the story for 2023.
The post 2023 Predictions: Experience, Ecommerce and Transformation appeared first on MarTech.
Unifying first-party data in the CDP helps authenticate users and quickly improve their experiences.
The post How Penske Media uses CDP to help advertisers reach digital users appeared first on MarTech.
Metrics, mistakes to avoid, and examples to help you get the most out of your content marketing efforts.
The post How to Measure Content Marketing ROI Right: Metrics, Math & Mistakes to Avoid appeared first on WordStream.
How to make the most of 16 AI-powered writing tools
We looked at the 16 most popular AI-powered writing tools. Here’s what you need to know about using them to create content.
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