Get practical guidance and tips to get started with content marketing quickly and effectively.
The post Create high-quality content that meets Google E-E-A-T standards appeared first on Search Engine Land.
We tested the top detection tools for AI-generated content. Here’s what they are good and bad at, plus what to expect when using them.
The post 16 of the best AI and ChatGPT content detectors compared appeared first on Search Engine Land.
Want to create LinkedIn posts that resonate with your audience? Here’s how to use LinkedIn analytics to boost your content performance.
The post LinkedIn content analytics: What it is and how to use it appeared first on Search Engine Land.
Use these tips and examples to create useful guides that build trust with your audience and earn search traffic.
The post How to create a guide that is optimized, useful and comprehensive appeared first on Search Engine Land.
Here’s why creating evergreen pieces, not just trends-focused or timely ones, is key for a winning content marketing mix.
The post What is evergreen content and why it’s important for SEO appeared first on Search Engine Land.
Learn best practices for reach via social media platform search.
The post Webinar: Mastering social media SEO to increase discoverability and traffic appeared first on Search Engine Land.
How to create how-to content in 7 steps
The right how-to content with clear steps and instructions can save someone’s day. Here’s your guide to creating a great “how to” article.
The post How to create how-to content in 7 steps appeared first on Search Engine Land.
How to create service pages that rank and convert
A well-constructed service page is worth dividends. When building your service page, include these key elements for better results.
The post How to create service pages that rank and convert appeared first on Search Engine Land.
Google: Video must be main content to appear as thumbnail
When a video isn’t the main content, Google won’t show it as a thumbnail. Google’s testing showed a “minimal impact” on publishers.
The post Google: Video must be main content to appear as thumbnail appeared first on Search Engine Land.
How to create a helpful FAQ page (with 7 examples)
Answering your customers’ frequently asked questions is foundational for business websites. Follow these tips for creating a good FAQ page.
The post How to create a helpful FAQ page (with 7 examples) appeared first on Search Engine Land.
Webinar: How CTV can boost performance for SEOs by Cynthia Ramsaran
Even SEO whizzes may be surprised to find out the relationship between their current strategy and CTV.
The post Webinar: How CTV can boost performance for SEOs appeared first on Search Engine Land.
How to create review content that’s helpful for users and Google
Nine best practices for creating high-quality product reviews that deliver the most value to shoppers and get visibility on search engines.
The post How to create review content that’s helpful for users and Google appeared first on Search Engine Land.
In this webinar, learn how to use incrementality testing to measure the true impact of your marketing campaigns.
The post Spend your marketing budget wisely with incrementality measurement appeared first on Search Engine Land.
Follow these 13 steps to creating, optimizing and promoting ebooks that deliver meaningful content marketing results.
The post How to create, optimize and promote an ebook appeared first on Search Engine Land.
Need 44 reasons why you need to be careful about publishing AI-assisted content, even if it is easy to do. Meet As Told to Buzzy.
The post These 44 hilariously terrible BuzzFeed travel articles were AI-assisted appeared first on Search Engine Land.
Give your content marketing efforts a greater purpose with a mission statement. Learn how to create one in three steps.
The post How to write a content marketing mission statement appeared first on Search Engine Land.
Domain Authority is dead: Focus on SEO content that ranks by Cynthia Ramsaran
In this webinar, learn why Domain Authority doesn’t tell us as much as we might think about a site’s ability to compete for top SEO rankings.
The post Domain Authority is dead: Focus on SEO content that ranks appeared first on Search Engine Land.
How to write title tags for SEO with ChatGPT
Learn how ChatGPT and the ChatGPT API can help you create compelling, clickable title tags.
The post How to write title tags for SEO with ChatGPT appeared first on Search Engine Land.
How much should you budget for content?
Allocating a budget for content marketing must consider your brand’s unique needs. Use these tips to make the process more seamless.
The post How much should you budget for content? appeared first on Search Engine Land.
If you want consistency in your brand content and presence, you need to create brand style guidelines. This guide will explain how.
The post How to create brand style guidelines and why you need them appeared first on Search Engine Land.
The authoritative tech publication used ChatGPT to produce the majority of a satirical review, pointing out that it shouldn’t rank. Yet it does.
The post How The Verge gamed Google with its ‘best printer 2023’ article appeared first on Search Engine Land.
Google Bard has suggested buying links and refused to share links to its sources. We’re off to a promising start.
The post Google Bard early look: What’s we’re seeing so far appeared first on Search Engine Land.
If you’re using AI to provide valuable content, Google won’t ding you. But consider some caveats when using AI for SEO content.
The post What Google’s new guidelines for AI-produced content mean for SEO appeared first on Search Engine Land.
8 important content strategy goals to consider
Want to grow your brand with content marketing? Consider a variety of audience-building and action-oriented goals in your content strategy.
The post 8 important content strategy goals to consider appeared first on Search Engine Land.
The ChatGPT API can help address some of the web interface’s shortcomings. Here’s how to maximize the API for specific SEO use cases.
The post Your SEO guide to the ChatGPT API appeared first on Search Engine Land.
Making your site more trustworthy for searchers and search engines benefits your brand. Here are tips to build overall trust in your site.
The post Why SEOs should focus on creating trust appeared first on Search Engine Land.
Learn how insourcing vs. outsourcing content differ and compare the pros and cons so you can choose the right route for your brand.
The post Insourcing vs. outsourcing: The pros and cons for content creation appeared first on Search Engine Land.
Andi Search adds Generated Content feature
The small startup search engine is launching a new ChatGPT alternative – but is this generative AI tool worth your time?
The post Andi Search adds Generated Content feature appeared first on Search Engine Land.
Google: Generative AI coming to Docs, Gmail in Workspace
Google will soon add ChatGPT-like prompts to help you draft in Docs and Gmail, including brainstorming, proofreading, writing and rewriting.
The post Google: Generative AI coming to Docs, Gmail in Workspace appeared first on Search Engine Land.
How to demonstrate E-E-A-T in AI-generated content
The concept of E-E-A-T, Google’s template for search quality, can help us assess and improve the quality of AI-generated content.
The post How to demonstrate E-E-A-T in AI-generated content appeared first on Search Engine Land.
How to successfully scale your content marketing and grow traffic
Scaling content marketing involves having the right strategy, team and workflows in place. Here’s a three-step guide on how to do just that.
The post How to successfully scale your content marketing and grow traffic appeared first on Search Engine Land.
Do personas REALLY matter in content marketing?
Here’s what personas can do for your content marketing efforts, plus audience research tips to help you get them right.
The post Do personas REALLY matter in content marketing? appeared first on Search Engine Land.