Tag: Content

Are you using AI tools for content creation? Ensure your process is as best it can be when you follow these 17 tips.
The post 17 tips to improve your AI-assisted content creation process appeared first on Search Engine Land.

Here’s what you should include in your content strategy document to guide your content marketing toward success.
The post How to document your content strategy appeared first on Search Engine Land.

Learn specific keyword research applications for ChatGPT, plus a framework for incorporating the tool into your SEO processes.
The post How to use ChatGPT for keyword research (with actual prompts) appeared first on Search Engine Land.

Despite all the hype, AI still fails at many areas of content creation. Here’s how you can double down on things only humans can do.
The post AI can’t write this: 10 ways to AI-proof your content for years to come appeared first on Search Engine Land.

Learn how to gauge whether your your site has a keyword cannibalization problem and solutions to consider for better SEO results.
The post A guide to keyword cannibalization in SEO and how to fix it appeared first on Search Engine Land.

A content strategy is a map that will lead you to profitable content. Here are five reasons why every business must have one.
The post Why content strategy matters most appeared first on Search Engine Land.

Here’s what to keep in mind when creating prompts, plus examples of SEO-focused ChatGPT prompts to use in your day-to-day work.
The post An SEO’s guide to ChatGPT prompts appeared first on Search Engine Land.

Webinars could be your best investment in content this year. Learn best practices for planning a webinar right and promoting it effectively.
The post Webinars: A complete guide with examples appeared first on Search Engine Land.

Coming soon: You will get to choose which type of content is shown first in the Activity section of your LinkedIn profile.
The post New LinkedIn feature to boost your content visibility appeared first on Search Engine Land.

How to update content and dates for SEO in 2023

Google says that only significant content changes should lead to updated article dates. Here are a few ways you can approach this.
The post How to update content and dates for SEO in 2023 appeared first on Search Engine Land.

ChatGPT is a tool, not a one-size-fits-all solution. Learn its benefits and drawbacks from an SEO content perspective.
The post ChatGPT and SEO content: Where do we go from here? appeared first on Search Engine Land.

Learn why, when and how to use short-form content in your brand’s marketing strategy, plus what to focus on when creating it.
The post What is short-form content? Your guide to when and how to use it appeared first on Search Engine Land.

Podcasts: A content guide for beginners

Creating a podcast is a smart move for brands looking to differentiate and build trust with their audiences. Here’s how to get started.
The post Podcasts: A content guide for beginners appeared first on Search Engine Land.

How ChatGPT can help you create content for SEO

When using ChatGPT, think of it more as a writing and research assistant to help you with certain, but not all, content creation tasks.
The post How ChatGPT can help you create content for SEO appeared first on Search Engine Land.

Writing long-form content that gets results is a skill. Learn how you can leverage it to meet your content marketing goals.
The post How to write long-form content: 7 smart steps and examples appeared first on Search Engine Land.

Tune in for templates and examples you can use to set your goals.
The post Webinar: 4 disciplines for SEO teams to drive performance appeared first on Search Engine Land.

This new web-based AI Text Classifier tool predicts how likely it is that text was written by a human or AI.
The post OpenAI launches new tool to detect AI-generated text appeared first on Search Engine Land.

Using long-tail keywords can be powerful and effective for SEO. Learn why it’s important to use them strategically – and how to do it.
The post 9 tips to get the full SEO benefits of long-tail keywords appeared first on Search Engine Land.

While writing listicles can be straightforward, you can make them more engaging and attention-grabbing by following these tips.
The post How to write a listicle (with 6 examples) appeared first on Search Engine Land.

Where should you spend your SEO budget?

Backlinks? UX? Content? When determining where to invest your SEO budget, you must put a premium on tasks that move the needle.
The post Where should you spend your SEO budget? appeared first on Search Engine Land.

What is ChatGPT and why SEOs should care

Learn how this AI-powered chatbot works, who’s behind the technology, and what it can – and can’t – do for search marketers.
The post What is ChatGPT and why SEOs should care appeared first on Search Engine Land.

Make the most out of your organic content strategy to get better traffic outcomes.
The post Webinar: Think spiderwebs, not funnels, for remarkable SEO results appeared first on Search Engine Land.

A checklist for writing a checklist? Why not. Learn how to master this content type, including how to tie your article to a keyword for SEO.
The post How to write a checklist article: A 5-step checklist appeared first on Search Engine Land.

The Verge covers Red Ventures’ use of AI to write content that ranks well in search at a low cost.
The post Is AI-written content replacing cheap old content farms? appeared first on Search Engine Land.

Google’s addition of an extra E to E-A-T for “experience” enforces the need to ensure a beneficial purpose is prominent in your main content.
The post Ecommerce content: How to demonstrate beneficial purpose and expertise appeared first on Search Engine Land.

To give yourself the best chance at writing incredible, results-getting blog posts, make sure to follow these steps.
The post How to write a blog post that wins in 10 steps appeared first on Search Engine Land.

In short, don’t produce content that is written just for search ranking.
The post Google Search on using AI to write content appeared first on Search Engine Land.

Valuable content can move the needle at every stage of the buying journey. Here are tips for building a winning content process this year.
The post How to build a ‘helpful’ content strategy for 2023 appeared first on Search Engine Land.

Wondering how to create an effective awards page? Here are six tips with seven examples from real-life businesses that have done it well.
The post How to create an awards page that adds authority to your website (plus 7 examples) appeared first on Search Engine Land.