Tag: Customer Data Platform (CDP)

Full-funnel strategies for using data and insights to engage your top B2B prospects.
The post 3 best practices for B2B ABM marketers appeared first on MarTech.

How to create a CDP worksheet from your use cases

Getting the right mix of front-end and back-end functions is key to your CDP evaluation and implementation. Start with your use cases and build a worksheet.
The post How to create a CDP worksheet from your use cases appeared first on MarTech.

The IAB sees encouraging signs that DCRs might sustain addressable advertising outside the walled gardens and without the help of cookies.
The post How data clean rooms might help keep the internet open appeared first on MarTech.

The retailer discusses identity challenges and how to align teams and technology to overcome them.
The post Big Lots’ approach to building an identity roadmap appeared first on MarTech.

Spherical will extend first-party data from data warehouses and CDPs into the “madtech” space.
The post Lotame launches first-party data accelerator appeared first on MarTech.

You want to learn how easy a platform is to use and whether the vendor seems to understand your business and your marketing needs.
The post 20 questions to ask customer data platform vendors during the demo appeared first on MarTech.

To answer this you must assess your organization’s business needs, staff capabilities, management support and financial resources.
The post Does your organization need a customer data platform? appeared first on MarTech.

Customer data platforms give marketers control over data collection, segmentation and orchestration through out-of-the-box integrations that rarely require IT or developer involvement.
The post What is a CDP and how does it give marketers the coveted ‘single view’ of their customers? appeared first on MarTech.

Over the last two years, the Coca-Cola Company has been implementing an Adobe CDP and activating other capabilities around it to connect with 2 billion customers worldwide.
The post How Coca-Cola activated their enterprise CDP appeared first on MarTech.

Unifying first-party data in the CDP helps authenticate users and quickly improve their experiences.
The post How Penske Media uses CDP to help advertisers reach digital users appeared first on MarTech.

With engagement technologies in place, marketers are now turning to the foundational layer for replacements.
The post Why marketers are replacing foundational martech appeared first on MarTech.

Learn the tools and tactics to execute personalization across channels from a data-first organization.
The post Webinar: Drive smarter engagement across the customer journey appeared first on MarTech.

Here are three approaches to consider when implementing a CDP based on how it integrates with your customer data ecosystem.
The post Where should a CDP fit in your martech stack? appeared first on MarTech.

Empower your teams to send less communications and see more results.
The post Webinar: Do more with less to get ahead in 2023 appeared first on MarTech.

In 2021 companies used an average of 10 different sources for customer data. That increased to 15 this year and is projected to hit 18 by the end of 2022.
The post Marketers using more data sources in search of better data quality appeared first on MarTech.

Implementing a customer data platform? Here are seemingly insignificant integration points you need to keep an eye on.
The post 4 tips for a great CDP implementation appeared first on MarTech.