Tag: Customer journey orchestration

How the iconic furniture brand plans to haul its data collection and analysis into the 21st century.
The post La-Z-Boy embarks on its digital transformation journey appeared first on MarTech.

Here’s how taking a holistic look at customer journeys can help your organization drive better experiences and higher revenue.
The post 3 reasons why customer journeys are the key to better experiences and profits appeared first on MarTech.

The key elements of collaboration in customer journey operations and how they contribute to improved customer experiences.
The post Successful customer journey operations: Collaboration across people, processes, data and platforms appeared first on MarTech.

Typeface and GrowthLoop are collaborating with Google Cloud to accelerate marketing campaign development.
The post New genAI marketing solution rolled out on Google Cloud appeared first on MarTech.

Important steps to take and questions to ask when narrowing the CJO field.
The post Questions to ask vendors before buying a customer journey orchestration solution appeared first on MarTech.

Once you understand the benefits of customer journey orchestration you can begin asking the right questions.
The post How to decide if you’re ready for a customer journey orchestration solution appeared first on MarTech.

Here are the goals and core capabilities of customer journey orchestration solutions.
The post What is customer journey orchestration and how does it work? appeared first on MarTech.

Salesforce plans to extend Einstein GTP across all its clouds as well as Slack and Tableau. “We are on the precipice of an AI revolution.”
The post Salesforce: AI is the new UI appeared first on MarTech.

The best modern marketing creates connections and builds customer loyalty by balancing the art and science of marketing.
The post Mastering the delicate balancing act of marketing appeared first on MarTech.

There are endless opportunities to boost return on ad spend, cut the cost of acquisition and increase conversions. Here are just some.
The post How to do marketing personalization at scale appeared first on MarTech.

Many companies do well in creating value for their customers, but the real key to sustainable growth is found in expanding value.
The post Customer engagement: Moving from value creation to value expansion appeared first on MarTech.

Organizations will often get a new technology before they know what they are going to do with it. Strategy must drive tech decisions.
The post How to build a customer journey orchestration strategy appeared first on MarTech.

Teams at both retailers are using retail media networks to transform the way customers interact with brands and their stores.
The post How Home Depot and Kroger use RMN to improve shoppers’ ad experience appeared first on MarTech.

Driving demand in B2B is no longer enough. To achieve growth, look across the full spectrum of the customer lifecycle.
The post Why B2B brands must focus on orchestrating meaningful customer engagement appeared first on MarTech.

3 steps to navigating the complex customer journey

The key to marketing success and scale is to refine your customer journey down to the essentials — the critical path.
The post 3 steps to navigating the complex customer journey appeared first on MarTech.

Identify core customer and business needs first. Then build your stack accordingly.
The post 3 steps to building an effective martech stack appeared first on MarTech.