Tag: Customer service and success

AI took center stage in a stream of product announcements at Oracle Cloudworld this week.
The post Oracle announces Guided Campaigns and boosts customer service with genAI appeared first on MarTech.

How the iconic furniture brand plans to haul its data collection and analysis into the 21st century.
The post La-Z-Boy embarks on its digital transformation journey appeared first on MarTech.

Here’s how taking a holistic look at customer journeys can help your organization drive better experiences and higher revenue.
The post 3 reasons why customer journeys are the key to better experiences and profits appeared first on MarTech.

Implementing an MAPM platform has implications for every aspect of your marketing operations and business. Here’s how to know if you need one.
The post How to decide if you need a marketing attribution and performance management platform appeared first on MarTech.

When COVID hit, Georgia’s government was overwhelmed by people wanting unemployment help. Fortunately the state’s Digital Services agency was ready.
The post How a customer service crisis drove the use of chatbots in Georgia appeared first on MarTech.

Salesforce extends Commerce capabilities across marketing, sales and service channels.
The post Salesforce announces new Commerce Cloud integrations appeared first on MarTech.

And 48% of orgs are using it in marketing, according to a new Gartner study.
The post Marketing leads other sectors in generative AI acceptance appeared first on MarTech.

Once you understand the benefits of customer journey orchestration you can begin asking the right questions.
The post How to decide if you’re ready for a customer journey orchestration solution appeared first on MarTech.

This week’s roundup of the latest AI-powered platforms, products and features for martech.
The post New releases for AI-powered marketing technology appeared first on MarTech.

Small businesses have their sites on marketing and customer service use cases, according to a study from American Express.
The post Marketing among top AI applications for small businesses appeared first on MarTech.

Organizations will often get a new technology before they know what they are going to do with it. Strategy must drive tech decisions.
The post How to build a customer journey orchestration strategy appeared first on MarTech.

Presenters in this live webinar will reveal the newest trends in consumer behavior.
The post How to connect with Gen X, Millennials and Gen Z appeared first on MarTech.

Power next-best action with first-party data

In this webinar, learn how to achieve business outcomes and deliver next-gen customer experiences.
The post Power next-best action with first-party data appeared first on MarTech.

In this webinar, learn how you can target audiences at the right time and at the right cost.
The post The power of programmatic advertising  appeared first on MarTech.

SAP gives up its stake in Qualtrics

The experience management platform will be acquired by Silver Lake and CPP investments for $12.5 billion.
The post SAP gives up its stake in Qualtrics appeared first on MarTech.

Partnership with OpenAI, ChatGPT Slack app and fund for responsible generative AI were also announced at TrailblazerDX’23.
The post Salesforce unveils Einstein GPT appeared first on MarTech.

Gartner report warns that virtual assistants, which are a growing part of digital customer experience, are also a weak spot.
The post Siri and Alexa may be used by protesters to attack customer support channels appeared first on MarTech.

Though call analytics platforms offer a host of benefits, it’s important to look at internal processes, training needs, pricing and more before making the purchase.
The post Does your organization need a call analytics platform? appeared first on MarTech.

Salesforce customers can now use LiveIntent to match customers in their CRM against identity, demographic and behavioral data.
The post LiveIntent launches Identity Enrichment on Salesforce AppExchange appeared first on MarTech.