Tag: Data

Data plus analytics is the route to the truth

Data can only steer you right if you apply analytics to understand what it’s trying to tell you.
The post Data plus analytics is the route to the truth appeared first on MarTech.

In this webinar, learn how to use incrementality testing to measure the true impact of your marketing campaigns.
The post Spend your marketing budget wisely with incrementality measurement appeared first on MarTech.

Small and medium businesses like independent insurance agency Boomer Baby can get marketing experts on demand from GrowTal.
The post Working with freelance marketing talent appeared first on MarTech.

Small and medium businesses like independent insurance agency Boomer Baby can get marketing experts on demand from GrowTal.
The post Working with freelance marketing talent appeared first on MarTech.

Explore data management platforms in depth — what they are, why they are important and their future in a privacy-focused landscape.
The post Why we care about data management platforms appeared first on MarTech.

Technology is changing… and so is your role. Learn how to adapt at MarTech.
The post ChatGPT. GA4. Privacy-First CX. Explore it all online – next week – for free! appeared first on MarTech.

Marketers can use no-code and low-code tools to gain insights and business intelligence out of Amazon, Facebook, TikTok and other ad environments.
The post Habu releases new data clean room enhancements appeared first on MarTech.

In this webinar, learn how you can target audiences at the right time and at the right cost.
The post The power of programmatic advertising  appeared first on MarTech.

Don’t apply wishful thinking to your data

Good data can be used to generate bad insights if users don’t guard against bias and adopt sound measurement techniques.
The post Don’t apply wishful thinking to your data appeared first on MarTech.

Roku partners with Best Buy for first-party data

The move is part of a marketing partnership which features an in-person event at SXSW and Best Buy selling Roku-branded TVs.
The post Roku partners with Best Buy for first-party data appeared first on MarTech.

Webinar: The 360-view content strategy you need

Create experiences that empower customers across websites, social media, digital ads, packaging, in-store displays and more.
The post Webinar: The 360-view content strategy you need appeared first on MarTech.

Martech is the intersection of marketing, where women hold 48% of all jobs, and tech, which is only 27% women.
The post International Women’s Day 2023 and the martech community appeared first on MarTech.

In this webinar, learn how to responsibly harness first-party data as a competitive advantage.
The post Secrets of a marketing champ: 3 ways to prove your value appeared first on MarTech.

With third-party cookies going away and a fast-growing market for customer data platforms, is there a role for DMPs?
The post The future of data management platforms in the era of CDPs appeared first on MarTech.

Increased visibility into your customer base can drive your campaign decisions (and reactions).
The post Webinar: Maximize your ROAS with first-party data appeared first on MarTech.

Why and how you should rethink profile merging

Merging records to create a single customer profile can sometimes interfere with your use case. Here’s what you can do about it.
The post Why and how you should rethink profile merging appeared first on MarTech.

Here’s how omnipresent marketing helps build meaningful customer relationships in today’s digital landscape.
The post Marketing in the age of the omnipresent consumer appeared first on MarTech.

With this framework, you can begin to understand and measure how your CDP drives business value and contributes to ROI.
The post Measuring CDP adoption: A comprehensive framework appeared first on MarTech.

Only 19% of those surveyed felt strongly that they had the right technology to execute on personalization efforts.
The post Only 25% of marketers report having all the data needed for personalization appeared first on MarTech.

Mitigating bias in AI is essential for marketers who want to work with the best possible data. Here’s what you need to know
The post How bias in AI can damage marketing data and what you can do about it appeared first on MarTech.

Full-funnel strategies for using data and insights to engage your top B2B prospects.
The post 3 best practices for B2B ABM marketers appeared first on MarTech.

In this webinar, learn how to leverage first-party data to drive customer engagement and sales while ensuring privacy and compliance.
The post Find the balance between privacy and personalization with first-party data appeared first on MarTech.