Tag: Data

IAB Tech Lab launches first clean room standards

The data clean room standards include DCR Guidance & Recommended Practices and will be open for public comment for 60 days.
The post IAB Tech Lab launches first clean room standards appeared first on MarTech.

How to create a CDP worksheet from your use cases

Getting the right mix of front-end and back-end functions is key to your CDP evaluation and implementation. Start with your use cases and build a worksheet.
The post How to create a CDP worksheet from your use cases appeared first on MarTech.

Here are some ways B2B marketers can use CTV ad campaigns to find audiences and test creative.
The post How CTV can deliver market research for B2B marketers appeared first on MarTech.

The IAB sees encouraging signs that DCRs might sustain addressable advertising outside the walled gardens and without the help of cookies.
The post How data clean rooms might help keep the internet open appeared first on MarTech.

Organizations should assess business needs, staff capabilities and financial resources when considering to adopt this new technology.
The post Does your company need a conversion optimization platform? appeared first on MarTech.

RMNs very real value is expected to increase as standardized measurements provide marketers with useful, comparable data.
The post 88% of brands say they’re pressured to use retailers’ media networks appeared first on MarTech.

Achieve personalization and more without cookies right when your users log in.
The post Webinar: Kickstart your first-party data strategy appeared first on MarTech.

The retailer discusses identity challenges and how to align teams and technology to overcome them.
The post Big Lots’ approach to building an identity roadmap appeared first on MarTech.

Having an effective first-party data strategy means you can balance two sets of customer needs — personalization and privacy.
The post North Star goals for category leaders: First-party customer view appeared first on MarTech.

Complying with marketing regulations is paramount, as consumers — and governments — have become more privacy-conscious.
The post Why we care about compliance in marketing appeared first on MarTech.

Top 3 priorities for your 2023 B2B marketing strategy

Set up your brand for long-term success by focusing on data-informed insights, creator marketing and building brand advocates. 
The post Top 3 priorities for your 2023 B2B marketing strategy appeared first on MarTech.

Less than a third are using clean rooms data for attribution. ROI/ROAS measurement, or media/marketing mix modeling.
The post Failure to get the most out of data clean rooms is costing marketers money appeared first on MarTech.

Spherical will extend first-party data from data warehouses and CDPs into the “madtech” space.
The post Lotame launches first-party data accelerator appeared first on MarTech.

You want to learn how easy a platform is to use and whether the vendor seems to understand your business and your marketing needs.
The post 20 questions to ask customer data platform vendors during the demo appeared first on MarTech.

To answer this you must assess your organization’s business needs, staff capabilities, management support and financial resources.
The post Does your organization need a customer data platform? appeared first on MarTech.

Learn how to deliver hyper-targeted email messaging with personalized content at every stage of the funnel.
The post Webinar: Maximize email engagement and personalization with data appeared first on MarTech.

Customer data platforms give marketers control over data collection, segmentation and orchestration through out-of-the-box integrations that rarely require IT or developer involvement.
The post What is a CDP and how does it give marketers the coveted ‘single view’ of their customers? appeared first on MarTech.

Build rich customer profiles that you can use to engage customers with highly personalized campaigns.
The post Webinar: Keep customers engaged post-holidays and all year long appeared first on MarTech.

As the metaverse hype cycle wanes, marketers will target specific technologies that add value to their plans and strategies.
The post 2023 predictions: How marketers will approach web3, virtual experiences and gaming this year appeared first on MarTech.

Using these tools in GA4 will help compensate for tracking limitations so that you can remain data-informed.
The post 3 Google Analytics 4 features to make up for lost data appeared first on MarTech.

The new clean room will be used to help activate Albertson’s retail media network.
The post Pinterest announces clean room partnership with LiveRamp appeared first on MarTech.

Consumer insights matter more now than ever.
The post Webinar: How to make the most out of consumer and social media data appeared first on MarTech.

Nielsen ONE Ads promises deduplicated audience measurement across linear TV, CTV, mobile devices and desktop.
The post Nielsen announces first module for cross-screen audience measurement platform appeared first on MarTech.

As more advertisers flock to retail media networks, here’s how the networks will evolve.
The post 2023 Predictions: Retail media networks appeared first on MarTech.

Looking at the methods used to personalize, how efficiently they are performed and how they are improved over time is part of measuring ROI.
The post The ROI of personalized experiences: Process measurements appeared first on MarTech.