How much data does your organization have that might be valuable enough to barter? Here are some tips for getting true value from your data.
The post 5 tips to extract true value from your data appeared first on MarTech.
Economic uncertainty means marketers will re-evaluate ad buys more frequently in 2023
While overall ad spend will continue to grow, many marketers expect to adjust their mix of channels every month.
The post Economic uncertainty means marketers will re-evaluate ad buys more frequently in 2023 appeared first on MarTech.
Track the ROI of personalized content by looking at individual and incremental performance and using a multi-touch attribution model.
The post The ROI of personalized experiences: Content measurements appeared first on MarTech.
To stay ahead of the curve, more marketing teams are updating privacy policies, revamping their tech stacks and leaning on data clean rooms.
The post On next year’s to do list: Clean rooms and better data appeared first on MarTech.
The state of intent data in 2023 and beyond
With B2B’s increasing reliance on intent data, now is a good time to assess its current state and prepare for what’s ahead.
The post The state of intent data in 2023 and beyond appeared first on MarTech.
While it is not a one-size-fits-all solution to the demise of browser cookies, server-side measurement is still worth considering.
The post Server-side measurement: What is it really good for? appeared first on MarTech.
Learn ways to measure the returns of personalization by audience performance and why creating a first-party data strategy matters.
The post The ROI of personalized experiences: Audience measurements appeared first on MarTech.
Learn how to use this untapped data source and maximize every dollar spent.
The post Maximize your search marketing budget with first-party conversation data appeared first on MarTech.
Measuring marketing performance is a delicate balance between science and art.
The post Supercharge your marketing ROI for success appeared first on MarTech.
Learn the tools and tactics to execute personalization across channels from a data-first organization.
The post Webinar: Drive smarter engagement across the customer journey appeared first on MarTech.
Here are three approaches to consider when implementing a CDP based on how it integrates with your customer data ecosystem.
The post Where should a CDP fit in your martech stack? appeared first on MarTech.
Empower your teams to send less communications and see more results.
The post Webinar: Do more with less to get ahead in 2023 appeared first on MarTech.
In 2021 companies used an average of 10 different sources for customer data. That increased to 15 this year and is projected to hit 18 by the end of 2022.
The post Marketers using more data sources in search of better data quality appeared first on MarTech.
Implementing a customer data platform? Here are seemingly insignificant integration points you need to keep an eye on.
The post 4 tips for a great CDP implementation appeared first on MarTech.
Tune in to this webinar for valuable tips on accelerating your customer data strategy.
The post Join the webinar: “Lotame Accelerate: The (R)evolution of Customer Data in 2023” appeared first on MarTech.
How companies leverage clean rooms and first party data as cookies vanish
Remain competitive with campaign insights and customer segmentation with the help of clean room partners.
The post How companies are leveraging clean rooms and first-party data as cookies vanish appeared first on MarTech.