How to protect and leverage your single source of truth
The farther a digital asset and its metadata are moved from the DAM, the more likely it is to be corrupted.
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In this webinar, learn the latest trends, tools and strategies for harnessing the power of first-party data.
The post Discover the benefits of consent-based marketing: Privacy and personalization appeared first on MarTech.
Turn the customer journey into an adventure of connection and delight.
The post Webinar: Leverage AI and automation to master personalized marketing appeared first on MarTech.
4 steps to faster DAM search: Creating a file naming convention
Streamline your digital asset management process with expert tips on implementing practical file naming conventions.
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In this webinar, learn how to organize, distribute and control digital assets.
The post Don’t underestimate the power of content management appeared first on MarTech.
DAM metadata: Why less is more
Here’s why you should avoid having too many metadata fields and how to streamline metadata management in your DAM.
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Capability models provide a way to document common experiences and pain points and create a framework for determining what actions to take.
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A governance structure should be top of mind from the start of your DAM journey. Here’s how to define one for your organization.
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Webinar: The 360-view content strategy you need
Create experiences that empower customers across websites, social media, digital ads, packaging, in-store displays and more.
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Here’s why you need a DAM workflow — and how to map it out
Learn how workflows can help you reap the full productivity benefits of a DAM and tips for sketching out your marketing team’s workflow.
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Licensing an enterprise digital asset management platform can be a significant investment, here is a list of questions to help with the decision.
The post 20 questions to ask digital asset management platform vendors during the demo appeared first on MarTech.
Does your organization need a digital asset management platform?
While DAM platforms can help marketers deliver consistent experiences, there are questions of process, training and budget to answer before beginning the buying process.
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Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation.
The post What is digital asset management and how can it help you? appeared first on MarTech.
The appointment-making platform implemented Bynder’s digital asset management (DAM) system to root out inefficiencies.
The post How Booksy used DAM to organize their digital asset production appeared first on MarTech.
Implementation partner: The final brick in your DAM foundation
A good partner will not only help with the technical aspects of setting up the DAM but will assist in developing your long-term goals.
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Understanding how these vital yet commonly confused elements differ is crucial for setting up and maintaining your DAM.
The post Tags vs. metadata in DAM: What’s the difference? appeared first on MarTech.