Tag: Digital experience platform (DXP)

The tool leverages data from any source, including CDPs, websites and apps, to automatically create personalized content for customers.
The post Movable Ink introduces Universal Data Activation for cross-channel personalization appeared first on MarTech.

By building out their ridesharing ecosystem, Lyft Media has grown 4X in the last year. Riders will see one in-app ad per ride at the program’s start.
The post Lyft introduces in-app ads as part of an expanded rider experience appeared first on MarTech.

Here are three ways to approach digital experience and drive more revenue from it.
The post How to improve digital experience to grow revenue appeared first on MarTech.

Here’s how to approach the task of improving your brand’s digital experience and driving more revenue.
The post 5 steps to evaluating your digital experience appeared first on MarTech.

Despite the uncertain economy, the marketing technology landscape has grown by over 1,000 solutions since last year.
The post Scott Brinker unveils 2023 martech landscape appeared first on MarTech.

SAP moves to a composable commerce offering

Composability is the latest stage on SAP’s commerce journey along with a range of new composable storefronts.
The post SAP moves to a composable commerce offering appeared first on MarTech.

Does your marketing team need a digital experience platform (DXP)?

While the allure of these exciting content management platforms is strong, start by assessing business needs, staff capabilities, management support and financial resources before jumping in.
The post Does your marketing team need a digital experience platform (DXP)? appeared first on MarTech.