Here’s how marketing leaders can address hybrid work challenges, from enhancing decision-making processes to tackling meeting hurdles.
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The martech revolution: Making deeper customer connections in a digital world
A comprehensive and strategic overview of the martech landscape and a valuable resource for C-suite executives across business, marketing and technology roles.
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Everyone in B2B marketing is talking about ABM, but not every business is ready for an ABM tool. Find out if your business is.
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How account-based marketing and the B2B buying space are evolving
Account-based marketing is evolving rapidly. Here are seven of the top developments in the space.
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Success with an RMN depends on the quality of consumer engagement, not the size of the organization.
The post How a small chain is going big with a retail media network appeared first on MarTech.
Here’s how to approach the task of improving your brand’s digital experience and driving more revenue.
The post 5 steps to evaluating your digital experience appeared first on MarTech.
Pega: AI will power the autonomous enterprise
In addition to the latest product announcements, Pega this week outlined a vision for an AI-powered self-optimizing enterprise.
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3 prevailing themes pointing to a martech reset
There’s a low-key reset transpiring across multiple enterprise stacks. Here’s how martech leaders can respond.
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Knowing your audience is central to any marketing strategy. So how do you get to know them? Columnist Timothy Carter discusses seven ways to learn more about your target demographics.
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Here are some questions to ask to determine if your organization can benefit from this software adoption.
The post How to decide if you need an enterprise email marketing platform appeared first on MarTech.
Don’t forget to ask vendors about project methodologies, reporting, and support before moving on to the negotiations and purchasing stages.
The post Finding the best email marketing platform: 20 questions to ask appeared first on MarTech.
As economic headwinds threaten your business, adopting an automation solution can minimize a negative impact on your organization.
The post How AI can recession-proof your business appeared first on MarTech.
Southwest Airlines’ massive system failure demonstrate the harms of neglecting your tech stack. Here’s why marketers need to take action.
The post Why CMOs must be the company’s biggest advocates for digitalization appeared first on MarTech.
Is your organization ready for automation? We have your checklist for success.
The post Digital advertising automation is here: Are you ready? appeared first on MarTech.
So how is this Web3 supposed to work?
How NFTs, crypto and blockchain will one day work together to propel Web3.
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Web 3? It’s the web we hope for, not the one we know
Web 3 hopes to bring together many existing, cutting-edge technologies, but it is still long on concepts and short on implementation.
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Are you rolling out a new marketing plan or looking to give your current one a face-lift? Here are 10 proven tactics to get new customers (that cost almost nothing).
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Customer data platforms give marketers control over data collection, segmentation and orchestration through out-of-the-box integrations that rarely require IT or developer involvement.
The post What is a CDP and how does it give marketers the coveted ‘single view’ of their customers? appeared first on MarTech.
The company behind refrigerator door screens in Walgreens and elsewhere announced at NRF that new screens will be available for end-caps, checkout coolers, pharmacies and elsewhere in-store.
The post Cooler Screens expands in-store retail media presence appeared first on MarTech.
The appointment-making platform implemented Bynder’s digital asset management (DAM) system to root out inefficiencies.
The post How Booksy used DAM to organize their digital asset production appeared first on MarTech.
Will automated chatbots be a force in marketing next year? There’s a better chance that headless commerce will be the story for 2023.
The post 2023 Predictions: Experience, Ecommerce and Transformation appeared first on MarTech.
Top ways experiences and behaviors will change for consumers in 2023, and what marketers will do to maintain a competitive edge.
The post 2023 Predictions: How organizations will transform their martech stacks and digital experiences in the new year appeared first on MarTech.
Identify core customer and business needs first. Then build your stack accordingly.
The post 3 steps to building an effective martech stack appeared first on MarTech.
Why prioritizing business continuity in martech is a must
Preparing for the hypothetical isn’t a waste of resources. It’s time to recommit to business continuity and disaster recovery planning.
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With engagement technologies in place, marketers are now turning to the foundational layer for replacements.
The post Why marketers are replacing foundational martech appeared first on MarTech.
Learn how your business can reach your target audience with connected TV.
The post Webinar: Your winning CTV advertising strategy in 2023 appeared first on MarTech.