The removal of SERP features like HowTo and FAQ rich results are a trend SEOs should watch, according to Google’s Gary Illyes.
The post Google: Expect more simplification of Search results appeared first on Search Engine Land.

E-E-A-T, YMYL, and other factors to consider when creating a content strategy to beat your SEO competitors and satisfy your audience.
The post E-E-A-T: Making experience and expertise your content advantage appeared first on Search Engine Land.

Uncover the disturbing trend of AI-generated authorities and scammy link building tactics, plus its detrimental impact to the SEO industry.
The post Why using AI to create YMYL experts is a REALLY bad idea appeared first on Search Engine Land.

The Force was weak with this Gizmodo article. Full of errors and published without his knowledge, the Deputy Editor vented on Twitter.
The post Google ranks AI-generated ‘Star Wars’ article lacking E-E-A-T appeared first on Search Engine Land.

Learn how Google can potentially evaluate content pieces through their authors’ experience, expertise, authoritativeness and trustworthiness.
The post How Google may identify and evaluate authors through E-E-A-T appeared first on Search Engine Land.

How to build an E-E-A-T strategy for local SEO

Develop a holistic strategy that emphasizes the quality of your organization’s digital presence with this local SEO guide to E-E-A-T.
The post How to build an E-E-A-T strategy for local SEO appeared first on Search Engine Land.

How to demonstrate E-E-A-T in AI-generated content

The concept of E-E-A-T, Google’s template for search quality, can help us assess and improve the quality of AI-generated content.
The post How to demonstrate E-E-A-T in AI-generated content appeared first on Search Engine Land.

An SEO guide to understanding E-E-A-T

Dig deeper into E-E-A-T – specifically what it means, why it matters to SEO, and tips to use it to your advantage.
The post An SEO guide to understanding E-E-A-T appeared first on Search Engine Land.

AI generates article with ‘serious’ YMYL content issues

Factually incorrect AI content on a health topic made its way into Men’s Journal. Meanwhile, Google warns of AI hallucinations.
The post AI generates article with ‘serious’ YMYL content issues appeared first on Search Engine Land.