Tag: Email marketing

How to Create Killer Lead Nurturing Emails (+Examples!)

Effective lead nurturing emails can boost conversions and build brand loyalty. Use this tool kit to craft nurture campaigns that get the job done.
The post How to Create Killer Lead Nurturing Emails (+Examples!) appeared first on WordStream.

Because accidentally saying “love you bye” doesn’t count.
The post 40 Valentine’s Day Messages for Your Clients (with Email Templates!) appeared first on WordStream.

With many organizations facing budget cuts, marketers are focusing on social media to connect with consumers. Unfortunately, they prefer email.
The post Two-thirds of marketers report mid-year budget cuts appeared first on MarTech.

Kath Pay has spent her entire career in email marketing, as a solutions provider, a consultant, a writer and a speaker. She still loves it.
The post Kath Pay: Spotlight on the expert appeared first on MarTech.

In this webinar, experts reveal the power of the email address and its role in driving successful data-driven strategies.
The post Unleash the untapped power of email address intelligence appeared first on MarTech.

Email doesn’t begin and end with copywriting. Design elements can help persuade customers to click and convert.
The post How persuasive email design can influence the ecommerce customer journey appeared first on MarTech.

Who ya gonna call? These folks. From ABM to MOps, here are all the experts you must follow to know what’s happening.
The post MarTech’s experts to follow: The lists so far appeared first on MarTech.

It’s time to get out of a tactics-first mindset and chart a strategic course based on knowing why you’re doing what you’re doing.
The post Why you should always ask why: Strategy must lead tactics in marketing planning appeared first on MarTech.

Done well, GPT-powered email marketing can lead to conversion lifts, long-term engagement and a bigger base of loyal customers
The post How to prepare for the GPT age in CRM and email appeared first on MarTech.

Walk through the entire process — problem ID, research, channel use and more — of a campaign to raise issue awareness.
The post How NC Fusion executed its campaign to help girls stay involved in sports appeared first on MarTech.

Learn how to revive dormant email subscribers and boost your ROI with these expert tips and examples of winning email campaigns.
The post 9 steps to make a reactivation program that really works appeared first on MarTech.

Following these steps can give you the confidence to know how much to spend for different types of email acquisition efforts. 
The post Unlocking the true value of a new email address appeared first on MarTech.

Nail your Q4 email campaigns and engage high-value customers with campaign testing, personalized content and smart automation.
The post How to approach your highest-value customers with Q4 email planning appeared first on MarTech.

If your email strategy’s success is founded on clicks and opens, the data privacy landscape of the future could be an unpleasant awakening.
The post It’s time to say goodbye to your email open rate appeared first on MarTech.

Managing customer profiles effectively can lead to better customer experience use cases.
The post 3 approaches to merging profiles when resolving identities appeared first on MarTech.

Get started with personalization –including dynamic content, customer data, privacy regulation, and scalability– and capture your subscribers’ attention in the inbox.
The post The email personalization guide marketers can’t miss appeared first on MarTech.

Discover the power of conversational email marketing, transitioning from campaigns to personalized interactions to enhance subscriber engagement.
The post From campaigns to conversations: The future of email marketing appeared first on MarTech.

6 key email programs to optimize before Q4

Take time now to review your email programs to ensure they’re optimized for success in Q4 and beyond.
The post 6 key email programs to optimize before Q4 appeared first on MarTech.

Keep use cases — and the customer — top-of-mind using these frameworks.
The post Two frameworks for resolving identity and improving customer experience appeared first on MarTech.

These lesser-known metrics will shed more light on whether your email program is thriving, surviving or ready for resuscitation.
The post 7 key email metrics to track beyond opens and clicks appeared first on MarTech.

Here’s how to approach the task of improving your brand’s digital experience and driving more revenue.
The post 5 steps to evaluating your digital experience appeared first on MarTech.

Email marketers: What’s on your vacation to-do list?

Just as we plan our vacations, we need to plan a work exit and re-entrance. Otherwise we will lose all we gained from our time off.
The post Email marketers: What’s on your vacation to-do list? appeared first on MarTech.

Limited-term opt-out has become a standard feature in email marketing workflows. Here are some factors to consider before creating one.
The post Holiday email opt-outs: Right intentions, wrong response? appeared first on MarTech.

Marketers must actively take part in deciding how to use AI within the organization. Here are three steps you can take today.
The post 3 steps to make AI work for you appeared first on MarTech.