Tag: Email marketing

Beyond ‘click here:’ 4 rules for better email CTAs

“Click here” is a terrible call to action for email campaigns. Here are tips and examples to help you develop better ones.
The post Beyond ‘click here:’ 4 rules for better email CTAs appeared first on MarTech.

The future of outbound marketing in an omnichannel stack

Enterprises want key services to operate omnichannel, yet outbound marketing platforms are becoming outdated. Here’s how it might change.
The post The future of outbound marketing in an omnichannel stack appeared first on MarTech.

Learn the potential business impact and benefits of implementing these six email automation workflows.
The post 6 must-have, underused email marketing automations appeared first on MarTech.

Learn how to use effective CTAs in your content and email marketing for a seamless customer journey.
The post The art of natural funneling: How to lead your readers without forced CTAs appeared first on MarTech.

Are misconceptions holding back your email marketing campaigns? Learn a better approach to build your subscriber base.
The post How to send more emails and grow your subscriber list appeared first on MarTech.

Williamsburg Farmers Market has one person responsible for its marketing — and just about everything else. AI is making her life easier.
The post How a non-profit farmers market is leveraging AI appeared first on MarTech.

Here are some questions to ask to determine if your organization can benefit from this software adoption.
The post How to decide if you need an enterprise email marketing platform appeared first on MarTech.

Don’t forget to ask vendors about project methodologies, reporting, and support before moving on to the negotiations and purchasing stages.
The post Finding the best email marketing platform: 20 questions to ask appeared first on MarTech.

All email platform providers send
emails, but their technologies – both software and hardware – and approaches for doing so can differ.
The post A guide to how email marketing platforms help brands succeed appeared first on MarTech.

A discussion with our expert contributor about how he went from nightclub DJ to email marketing expert.
The post Ryan Phelan: Spotlight on the expert appeared first on MarTech.

6 tactics to create recession-proof email marketing

These recession-proof tips let you adjust your email marketing program for short-term gains and long-term success.
The post 6 tactics to create recession-proof email marketing appeared first on MarTech.

It’s one of the most popular marketing and sales channels, but email isn’t as easy to leverage as it seems. For your emails to convert, it takes more than writing a few lines and hitting send. Everything plays a role in your email success, from the health of your email database to your copywriting skills.  […]
The post 3 ways to drive sales with email appeared first on MarTech.

Small and medium businesses like independent insurance agency Boomer Baby can get marketing experts on demand from GrowTal.
The post Working with freelance marketing talent appeared first on MarTech.

Small and medium businesses like independent insurance agency Boomer Baby can get marketing experts on demand from GrowTal.
The post Working with freelance marketing talent appeared first on MarTech.

Movable Ink unveils mobile suite

Personalized content platform Movable Ink launches a mobile suite to support 1:1 customer engagement across mobile channels.
The post Movable Ink unveils mobile suite appeared first on MarTech.

Email creation and collaboration platform Stensul is strategically expanding its offering across other assets.
The post Email creation platform Stensul expands its offering to landing pages appeared first on MarTech.

Fast-reaction pivots that scale to a new market condition are essential to endure economic uncertainties.
The post 3 recession-defeating marketing strategies appeared first on MarTech.

Be more efficient and still generate high ROI with personalized email campaigns backed by first-party data.
The post Email is key to marketing in an unpredictable economy appeared first on MarTech.

Make the most of your time, money, and effort. Get this four-part guide to understanding email deliverability.
The post Making it into the inbox doesn’t have to be a guessing game appeared first on MarTech.

Discussions claiming ChatGPT will solve all our digital marketing problems are missing three key things that only humans can provide.
The post Three things ChatGPT needs which only you can provide appeared first on MarTech.

To support the new tool, Petco also used AI to build modules which helped scale personalization.
The post How Petco boosted emails and customer experience with a new CRM appeared first on MarTech.

How to create a CDP worksheet from your use cases

Getting the right mix of front-end and back-end functions is key to your CDP evaluation and implementation. Start with your use cases and build a worksheet.
The post How to create a CDP worksheet from your use cases appeared first on MarTech.

3 email marketing shifts to make in 2023

Consider making these three major directional changes that could help your email program succeed this year.
The post 3 email marketing shifts to make in 2023 appeared first on MarTech.

Avoiding loss and pain can be a potent motivating force. Here are tips for using this psychological approach in your email campaigns.
The post Why and how to use loss aversion in email marketing (plus 4 examples) appeared first on MarTech.

Learn how to deliver hyper-targeted email messaging with personalized content at every stage of the funnel.
The post Webinar: Maximize email engagement and personalization with data appeared first on MarTech.

Once you’ve decided you need a marketing automation solution or an upgrade to your existing solution you need to arm yourself with questions put to vendors.
The post 15 questions to ask marketing automation vendors appeared first on MarTech.