Once you’ve decided you need a marketing automation solution or an upgrade to your existing solution you need to arm yourself with questions put to vendors.
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2023 Predictions: How data will change marketing in the new year
Marketers will search out new signals and draw on deeper insights to get to know customers better, often with the help of AI.
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Look for things you can pat yourself on the back for. Be reminded that you made it through another challenging year.
The post 4 marketing takeaways from 2022 to help you conquer 2023 appeared first on MarTech.
Top ways experiences and behaviors will change for consumers in 2023, and what marketers will do to maintain a competitive edge.
The post 2023 Predictions: How organizations will transform their martech stacks and digital experiences in the new year appeared first on MarTech.
5 tips for an effective holiday browse-abandonment program
An email automation targeting browsers who don’t buy can be an effective tool to bring busy shoppers back for a second look.
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17 Unforgettable Year-in-Review Email Examples (+How to Write Your Own)
When done right, this simple email doesn’t just delight your customers—it drives your marketing goals! It’s all in the technique.
The post 17 Unforgettable Year-in-Review Email Examples (+How to Write Your Own) appeared first on WordStream.
How to put your customers into a holiday slumber: To our valued customers, As the end of the year draws near, we’d like to take this opportunity to extend a heartfelt thank you to all of you for your support. Thank you for choosing us and we wish you a wonderful holiday season and happy […]
The post 10 Ready-to-Use Holiday Emails to Customers (& Free Templates!) appeared first on WordStream.
With engagement technologies in place, marketers are now turning to the foundational layer for replacements.
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Here are the email marketing experts to follow to stay on top of all the best practices and latest developments.
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Salesforce customers can now use LiveIntent to match customers in their CRM against identity, demographic and behavioral data.
The post LiveIntent launches Identity Enrichment on Salesforce AppExchange appeared first on MarTech.