Tag: Facebook

The California State Court of Appeals reversed a decision made in 2020 that stated Facebook was protected from legal action under Section 230.
The post Facebook can be sued over biased ad algorithm claims, court rules appeared first on Search Engine Land.

The company is exploring ad-free versions of its apps in response to the EU’s impending Digital Services Act.
The post Meta may remove ads on Facebook and Instagram for subscribers in Europe appeared first on Search Engine Land.

You can now search branded content in the Meta Ads Library to get deeper insights into your competitor’s campaign strategies.
The post Meta rolls out new search tool to track branded content campaigns appeared first on Search Engine Land.

Advertising on Meta isn’t just for ecommerce. Here are nine things to consider when running lead gen campaigns on Facebook and Instagram.
The post How to use Meta Ads for lead generation: A 9-step guide appeared first on Search Engine Land.

The company is reportedly working on various chatbots with different personalities that are able to have humanlike conversations.
The post Meta’s new chatbots set to improve targeted ad capabilities appeared first on Search Engine Land.

Marketers will soon have access to more editing tools to help create a higher-quality ad product and more opportunities to increase reach.
The post Meta rolls out multiple updates to enhance Facebook video experience appeared first on Search Engine Land.

Here’s everything we know about how Facebook ranking algorithms work to help you maximize your visibility and engagement.
The post How Facebook ranks content in 2023: Feed, Stories, Reels and more appeared first on Search Engine Land.

Ads on Reels was initially only available to marketers on Facebook, but Meta hopes expanding the pilot to Instagram will boost app downloads.
The post Instagram Ads on Reels now available to more marketers appeared first on Search Engine Land.

Here’s the difference between instant forms and website conversions, when to use each option, and how to set up Facebook lead gen ads.
The post Facebook lead gen ads: Instant forms vs. website conversions appeared first on Search Engine Land.

News content could vanish from Meta in Canada

Meta strikes back at ‘flawed’ legislation that would force it to pay news publishers to use their content on Facebook and Instagram.
The post News content could vanish from Meta in Canada appeared first on Search Engine Land.

New personalization controls include letting you customize what you want to see more or less of so the videos you see are more relevant to you.
The post 3 new Facebook Reels features appeared first on Search Engine Land.

Meta’s ad revenue is up 4.3% in Q1

Despite lingering layoffs and restructuring costs, things are looking up for Meta.
The post Meta’s ad revenue is up 4.3% in Q1 appeared first on Search Engine Land.

Here’s what to consider when setting budgets for your Facebook and Instagram ads, plus tips for testing and scaling your campaigns.
The post How to set your Facebook and Instagram advertising budgets for maximum results appeared first on Search Engine Land.

For $12-$15 a month you can get a blue check on Facebook and Instagram
The post Meta rolls out paid verification appeared first on Search Engine Land.

Why Facebook advertisers should test Performance Max

With more levers to ensure brand safety and profitable ad spend, it’s a great time for DTC brands to test Performance Max. Here’s how.
The post Why Facebook advertisers should test Performance Max appeared first on Search Engine Land.

Meta pauses bonus payouts to Reels creators

The move could present a valuable opportunity for advertisers to build brand awareness through short-form video content and sponsored partnerships with creators.
The post Meta pauses bonus payouts to Reels creators appeared first on Search Engine Land.

Previously the blue checkmark was reserved for public figures such as lawmakers, actors, musicians, sports athletes and journalists.
The post Meta is bringing the blue verification badge to Facebook and Instagram appeared first on Search Engine Land.

The evolution of PPC in recent years calls for an updated guide. Our improved version will bring you up to speed.
The post Search Engine Land’s updated What is PPC guide is now available appeared first on Search Engine Land.

As Meta continues to lead the social media pack, advertisers must stay competitive on Facebook and Instagram. Here are five ways to do so.
The post Meta advertising: 5 best practices for 2023 appeared first on Search Engine Land.

The changes are the latest effort to build in some after-the-fact privacy protections for Meta’s youngest users.
The post Meta introduces new ad targeting limits for teens appeared first on Search Engine Land.

For the first time in a decade, ad giants Google and Meta are slowing down, making room for smaller, emerging platforms to take over.
The post Google and Meta are losing their edge as TikTok, Amazon, Instacart ads grow appeared first on Search Engine Land.

EU rules that Meta’s ad practices are illegal

The European Union’s ruling could change the face of Facebook and Instagram’s ad business.
The post EU rules that Meta’s ad practices are illegal appeared first on Search Engine Land.

Here’s how to create a Facebook content plan that meshes well with your brand’s overarching content marketing strategy.
The post Facebook: A content marketing guide appeared first on Search Engine Land.

New Facebook and Instagram teen users will automatically be opted in, while current users will need to manually select the settings.
The post New Meta privacy updates for teens appeared first on Search Engine Land.