How to Advertise on Facebook: The Visual, Step-by-Step Guide

Complete with screenshots, tips, and FAQs, this guide has (quite literally) everything you need to set up a successful Facebook ad campaign.
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Top Facebook Ad Trends to Watch in 2025

See what will be trending in Facebook ads this year and how you can take action on these trends in your business’s account.
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Meta Advantage+ vs. Manual Setup: Which Is Better?

Should you take advantage of Meta Advantage+ and let AI rule your campaigns or stick with manual set up? Find out which is best for your business.
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The Pros & Cons of Meta Advantage+

Is Meta Advantage+ right for your Facebook ad campaigns? This expert weighs the pros and cons.
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Find out the latest and greatest Facebook ads trends for this year. Plus, put these trends to work with a complete list of Facebook ads tips.
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Learn that strategies that can lead you to Facebook video ad success, plus get a complete list of Facebook video ad creation tools.
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These eight best practices will help you create super effective (and super profitable) Facebook ads for your ecommerce business this Black Friday.
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Check out this roundup of the latest and greatest Google Ads and Facebook Ads news that includes platform updates, new tools and features, and more.
The post The 15 Biggest Announcements From Google & Facebook So Far This Year appeared first on WordStream.

Meta Ads vs. Google Ads: 6 Key Differences (+Which Is Better?)

Meta Ads and Google Ads can both help you reach new audiences and connect with new customers on widely used platforms. But what are the major differences? We walk through what you need to know to decide which is best for your business.
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Facebook automated rules can save you precious time, streamline your processes, and set the stage for advertising success.
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Facebook ads not converting? There’s a fix for that! Find out why your Facebook ads aren’t converting, and how you can resolve it with this handy guide.
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There are many untapped opportunities to use the Facebook Ad Library (including to spy on your competitors!). Find out how you should be using this free tool.
The post The Facebook Ad Library: Your Secret Tool to Spy on Your Competitors & Improve Your Ads appeared first on WordStream.

Compare (and make the most of!) costs, targeting, formats, and analytics.
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Everything you need to succeed and scale in 2023, from Advantage+ to attribution windows, ad creative, and more!
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Take hold of your strategy, take on privacy, and then take down your competitors.
The post How to (Really) Compete in Facebook Ads: The 9-Point Playbook appeared first on WordStream.