Tag: Google Ads

Account names with URL’s will no longer be permitted.
The post Google announces new validations for ad account names appeared first on Search Engine Land.

Major tech companies are racing to be the first to integrate AI technology into their offerings.
The post Google integrates generative AI into ad campaigns appeared first on Search Engine Land.

A step-by-step guide for importing conversions from Salesforce into Google Ads to help you analyze lead quality from paid search campaigns.
The post How to set up an offline conversion import from Salesforce into Google Ads appeared first on Search Engine Land.

The availability of vehicle ads will extend to additional countries at a future date.
The post Canadian advertisers now have access to Google vehicle ads appeared first on Search Engine Land.

Google Marketing Live registration opens

Stay up to date on new products & technology, adapt to new strategies, and capitalize on emerging opportunities.
The post Google Marketing Live registration opens appeared first on Search Engine Land.

A Google Ads script that uses GPT to write RSAs

This script can help you leverage GPT’s API to use the maximum number of RSA assets and, in turn, boost your paid search campaigns.
The post A Google Ads script that uses GPT to write RSAs appeared first on Search Engine Land.

Google Ads tests new verification badge

Google is continuing to test badges for advertisers that have been verified by Google Ads. Here’s what the latest badge looks like.
The post Google Ads tests new verification badge appeared first on Search Engine Land.

How to think about brand exclusions for Performance Max

Thinking of excluding branded queries from your Performance Max campaigns? Here’s when brand exclusions make sense and when they don’t.
The post How to think about brand exclusions for Performance Max appeared first on Search Engine Land.

While quality score is not the be-all and end-all of PPC, search marketers can still use it for optimizing campaigns. Here’s how.
The post Quality score in paid search: Vanity or valuable? appeared first on Search Engine Land.

Lawsuit alleges Google gave preferential treatment to its own ad tech products, which resulted in reduced display ad revenues for publishers.
The post UK publishers sue Google for $4.2 billion in lost ad revenue appeared first on Search Engine Land.

4 new rules for PPC ad creative

Aside from audience targeting and bid optimization, here’s how advertisers can leverage machine learning to enhance the creative process.
The post 4 new rules for PPC ad creative appeared first on Search Engine Land.

Google Ads Editor version 2.3 is out with 12 new features

The new features can help advertisers save time, make more informed decisions, and improve the performance of Google Ads campaigns.
The post Google Ads Editor version 2.3 is out with 12 new features appeared first on Search Engine Land.

Some brands are recording a 94% increase in sales from prospecting customers, with a 28% year-on-year increase in return on ad spend.
The post 3 new Google Discovery ads features appeared first on Search Engine Land.

Understanding macro trends is crucial for making informed decisions in PPC. Here are tips for setting up the right monitoring processes.
The post How to keep up with macro trends that impact PPC performance appeared first on Search Engine Land.

Learn the three factors used to calculate quality score in Google Ads and how they impact overall campaign and account success.
The post What is quality score and how to use it in PPC appeared first on Search Engine Land.

Understanding how diminishing returns apply to paid search will help you set better expectations when assessing your PPC performance.
The post PPC is a tough game – you have to accept it appeared first on Search Engine Land.

5 new updates to Google AdSense Auto Ads

You can use auto ad settings to control which Auto ads formats appear, how many Auto ads you show, etc.
The post 5 new updates to Google AdSense Auto Ads appeared first on Search Engine Land.

Why Facebook advertisers should test Performance Max

With more levers to ensure brand safety and profitable ad spend, it’s a great time for DTC brands to test Performance Max. Here’s how.
The post Why Facebook advertisers should test Performance Max appeared first on Search Engine Land.

After launching this design for the mobile search results last October, this is now officially live for desktop search.
The post Google rolled out new site names, favicon and sponsored label on desktop search appeared first on Search Engine Land.

The new categories include education, people care, pet care, wellness and health care.
The post Google expands Local Service Ads to more than 70 new businesses appeared first on Search Engine Land.

The new ads will be available globally over the next few weeks.
The post Google announces Performance Max for travel goals appeared first on Search Engine Land.

Automation has leveled much of the PPC playing field. Here’s how to differentiate your paid search and social campaigns with great messaging.
The post How to dial in your ad messaging in an automated marketing world appeared first on Search Engine Land.

3 new changes to the Google Ads dashboard

Google will assess the impact of the changes based on user feedback before deciding whether to implement them more widely.
The post 3 new changes to the Google Ads dashboard appeared first on Search Engine Land.

Google Analytics 4 will replace Universal Analytics, which will sunset on July 1.
The post New Analytics user access management changes in Google Ads appeared first on Search Engine Land.

Violations of these policies will be met with a warning 7 days before account suspension.
The post 2 new Google ad network policy updates appeared first on Search Engine Land.

Learn how to maintain or improve your performance in Google Ads and prepare for the removal of these high-quality audiences.
The post How to transition away from Google Ads similar audience segments appeared first on Search Engine Land.

Looking for badges is one way shoppers can verify the validity of your store or listing.
The post 3 ways Google ensures safe online shopping appeared first on Search Engine Land.