Tag: Google Ads

Learn how your PPC campaigns can reach more B2B enterprise customers with the right content, tracking and measurement tactics.
The post 5 tips for capturing more enterprise-level leads with B2B search appeared first on Search Engine Land.

The new tools were announced today during Google’s Search Ads Week
The post Google launched 2 new asset creation and customer acquisition tools appeared first on Search Engine Land.

The new features can help advertisers optimize their budget across channels in real-time and adapt to fast-changing consumer trends.
The post 4 new Google Performance Max features are coming soon appeared first on Search Engine Land.

A holistic monitoring plan is key to paid search success. Stay ahead with automated reports, custom dashboards and performance alerts.
The post 3 ways to stay on top of PPC performance appeared first on Search Engine Land.

Ad platforms are clear as mud in helping you look under the hood. But at some point, we have to trust them and focus on what we can control.
The post Learning to trust the lack of transparency from ad platforms appeared first on Search Engine Land.

The evolution of PPC in recent years calls for an updated guide. Our improved version will bring you up to speed.
The post Search Engine Land’s updated What is PPC guide is now available appeared first on Search Engine Land.

While B2B is not broadly impacted by the move to PMax, it’s best to learn the ins and outs before Google takes away other campaign options.
The post Performance Max for B2B: 4 best practices appeared first on Search Engine Land.

Google is accused of violating antitrust laws in acquiring or maintaining dominance.
The post US Justice Department sues Google again, aims to dismantle its ad division appeared first on Search Engine Land.

Google Ads down for some users

Keep checking Twitter, or the Ads Status Dashboard for more updates.
The post Google Ads down for some users appeared first on Search Engine Land.

You can now test Performance Max updates in your account and monitor results before applying the changes.
The post New Performance Max experiments have just rolled out appeared first on Search Engine Land.

Rethinking your Google Ads campaign setup lets you stand out from the competition. Learn tips to get the most out of PMax for ecommerce.
The post How to maximize your ecommerce campaigns with Performance Max appeared first on Search Engine Land.

Take a step back, look at the business overall and understand how incremental spend or savings would impact the business.
The post Efficiency vs. volume in PPC: 4 tips to strike a balance in incremental conversions appeared first on Search Engine Land.

Learn how you can avoid repeating some serious mistakes that advertisers have made with their Performance Max campaigns.
The post How to avoid 7 mistakes that tank retail Performance Max campaigns appeared first on Search Engine Land.

Turning to some of the newer social media and advertising platforms can help brands activate more full-funnel digital strategies.
The post TikTok, Facebook and beyond: Driving ROAS outside of Google and Microsoft appeared first on Search Engine Land.

Make sure to consider these key PPC trends as you build out your 2023 search marketing strategies.
The post 3 PPC marketing trends to keep a pulse on in 2023 appeared first on Search Engine Land.

This is the first new vertical Google has added to LSAs.
The post Google Local Service Ads are now available for dentists appeared first on Search Engine Land.

Spam in the local search space appears to have moved into another area that Google is unable to police actively. 
The post Arbitrage in Google’s Local Services Ads: What you need to know appeared first on Search Engine Land.

For the first time in a decade, ad giants Google and Meta are slowing down, making room for smaller, emerging platforms to take over.
The post Google and Meta are losing their edge as TikTok, Amazon, Instacart ads grow appeared first on Search Engine Land.

The settlement would bring an end to a privacy-focused consumer class action lawsuit in California
The post Google agrees to pay up in 12 year class-action lawsuit appeared first on Search Engine Land.

Google Ads is fundamentally changing the way recommendations work. Here’s why you should take extreme caution in applying any recommendation.
The post Why advertisers should reassess Google Ads recommendations appeared first on Search Engine Land.

Paid search automation isn’t just for ecommerce. It is also an effective tool for B2B lead generation. Here’s how to make it work for you.
The post How to make PPC automation work for lead gen appeared first on Search Engine Land.

Google says the change won’t negatively impact performance.
The post Google’s “Remove redundant keywords” recommendations have changed appeared first on Search Engine Land.

The policies are designed to ensure a safe and positive experience for all Google users.
The post Google updates Ads Policy Requirements appeared first on Search Engine Land.

Getting started with Google Ads is a bit more complex than it used to be. This guide walks you through the initial steps of account setup.
The post How to set up a Google Ads account appeared first on Search Engine Land.

How to set up a Google Ads account

Getting started with Google Ads is a bit more complex than it used to be. This guide walks you through the initial steps of account setup.
The post How to set up a Google Ads account appeared first on Search Engine Land.

4 new features on the Google Insights page

The new features can help you navigate demand, trends and even optimize fluctuating demand during the holiday season.
The post 4 new features on the Google Insights page appeared first on Search Engine Land.