How to drive 10x more conversions with magnetic paid search offers
The best PPC optimization you can make is one you won’t find in the Google Ads interface, and it starts with a magnetic offer.
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Data-driven attribution assigns incremental values to each touch point in the customer purchase journey.
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Learn to map and monitor all competitive and partner activity around your brand terms.
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Best practices to track offline conversions in Google Ads
Setting up offline conversions for the first time? Here’s how to get started while avoiding volatility in your PPC campaigns.
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Google’s method for navigating economic uncertainty includes “doubling down”
Sometimes, economic uncertainty can be a good opportunity for brands that can stay agile and adapt quickly to change.
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Marketing during a recession: 5 common mistakes
Instead of making hasty and costly marketing decisions, learn how to position your brand to survive and thrive over the long haul.
The post Marketing in a recession: How to avoid 5 common mistakes appeared first on Search Engine Land.
2023, AdSense will introduce new data protection laws in CA, CO and CT.
The new data protection laws, which apply to the collection and processing of personal information, will be coming into effect next year.
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