In this webinar, experts reveal the power of the email address and its role in driving successful data-driven strategies.
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It’s finally happened, 68 days later. Google Universal Analytics has stopped processing data for Search Engine Land.
The post R.I.P. UA – Search Engine Land property has stopped processing data appeared first on Search Engine Land.
This webinar teaches you how to gain access to superior insights compared to traditional tools like GA.
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Looking to learn Google Analytics 4 for SEO? Here’s a comprehensive walk-through with step-by-step instructions and best practices.
The post How to use Google Analytics 4: A complete guide appeared first on Search Engine Land.
These notifications come almost two months after July 1, the date when Google said UA properties must all migrate to Google Analytics 4.
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Learn how to set up event parameters in Google Analytics 4 for a deeper understanding of user actions and effective data interpretation.
The post Setting up event parameters in GA4: Everything you need to know appeared first on Search Engine Land.
How to get Universal Analytics-like insights in Google Analytics 4
GA4 requires you to think differently Russ Ketchum, product director of Google Analytics, believes that’s a good thing.
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6 reasons your GA4 reports aren’t adding up
Navigate Google Analytics 4 with insights on metric disparities, UI alterations, data thresholds, and more.
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Google Analytics 4 reports can now be further customized with Match Types
Report Filters now support the Match Types ‘begins with’, ‘exactly matches’ and ‘regrex’, giving marketers more control over their reporting.
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The new AI-powered features were launched to help marketers better understand their audience and optimize campaigns more effectively.
The post 8 new Google Analytics 4 features to enhance app measurement and performance appeared first on Search Engine Land.
Marketers can use the new GA report to identify their most engaged and profitable audiences.
The post Google Analytics launches new Audience report appeared first on Search Engine Land.
UA accounts that are still processing data could be retired at any time, so Google still strongly advises only using GA4.
The post Universal Analytics still processing data one month after ‘sunset’ appeared first on Search Engine Land.
Learn how to adjust your ad measurement approach and understand user journeys without traditional attribution models.
The post Google’s attribution model shake-up: 3 solutions for advertisers appeared first on Search Engine Land.
Marketers now have greater insights into their customer base and campaign engagement performance than ever before.
The post GA4 audiences can now be used with third-party segments in Ad Manager appeared first on Search Engine Land.
You can now create custom ecommerce reports or edit standard ecommerce reports using these new Google Analytics 4 dimensions and metrics.
The post GA4 custom report builder adds 33 ecommerce dimensions, metrics appeared first on Search Engine Land.
5 Google Analytics 4 ‘flaws’ that you can use to your advantage
Many marketers believe GA4 falls short in many areas. But these perceived issues are actually positive improvements.
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Almost two weeks after the supposed UA sunset, only a few advertisers are reporting changes to their Google accounts.
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Fed up marketers have been trialing GA4 alternatives since the sunset of UA – here are their honest verdicts.
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Learn key measurement differences between Universal Analytics and Google Analytics 4 and their implications for data analysis and reporting.
The post Comparing UA vs. GA4 metrics: Key differences you need to know appeared first on Search Engine Land.
Marketers have a lot of legit complaints about the GA4 UI. Here, we investigate the problems they’ve been experiencing.
The post Why people hate the Google Analytics 4 user interface appeared first on Search Engine Land.
Not everyone is complaining about GA4 – in fact, some marketers love it so much, they think it’s ‘better’ than Universal Analytics.
The post Unicorn sightings: The people who love Google Analytics 4 and why appeared first on Search Engine Land.
GA4 hasn’t exactly been a hit with marketers so far, and the industry spoke up to tell us why in Search Engine Land’s latest poll.
The post 10 things we hate about Google Analytics 4 appeared first on Search Engine Land.
If you’re feeling overwhelmed following the sunset of Universal Analytics, boost your confidence in GA4 with one of these courses.
The post 9 GA4 training courses to help confused marketers appeared first on Search Engine Land.
If you don’t laugh, you’ll cry, so check out some of the best reactions from marketers to the enforced switchover from UA to GA4.
The post 13 of the funniest reactions to GA4: The roast of Google Analytics 4 appeared first on Search Engine Land.
Heartbroken marketers around the world have been paying their respects after Google decided it was time for the world to say goodbye to UA.
The post Universal Analytics dies aged 11: ‘Be brave and be strong’ appeared first on Search Engine Land.
The UA shutdown has begun but Google has advised that it will be rolled out in stages which is why some data is still accessible.
The post Universal Analytics is officially replaced by Google Analytics 4 appeared first on Search Engine Land.
Most Search Engine Land and MarTech readers are slouching toward the forced adoption of GA4 – and most marketers really don’t like GA4.
The post GA4 readiness: 23% have fully adopted, 50% still learning, 16% yet to begin appeared first on Search Engine Land.
While GA4 offers many new reports and insights, those accustomed to using UA reporting for several years must adapt very quickly.
The post From UA to GA4: Managing your reporting expectations appeared first on Search Engine Land.
Learn how to track and set up B2B-specific events and conversions in Google Analytics 4 and Google Tag Manager.
The post GA4 for B2B: How to track events and conversions appeared first on Search Engine Land.
Conversion data will help marketers better optimize bids, which could potentially result in improved performance of their campaigns.
The post Google recommends importing GA4 conversion data into Google Ads appeared first on Search Engine Land.
Looking for the best alternative to Google Analytics 4? Here are 15 web analytics platforms you may want to consider.
The post 15 Google Analytics 4 alternatives: Free and low-cost options appeared first on Search Engine Land.
GA4 is dividing marketers with many feeling reluctant to make the mandatory switch from Universal Analytics – now it’s time to have your say!
The post Are you ready for Google Analytics 4? Have your say in our poll appeared first on Search Engine Land.