Tag: Google Analytics

Publishers can now monitor AMP performance on Google Analytics 4 in the same way as with Universal Analytics.
The post GA4 launches AMP support appeared first on Search Engine Land.

GA4 is a new system to learn. This guide will help you determine whether it is the best analytics option for you.
The post Is Google Analytics 4 right for you? What you need to consider appeared first on Search Engine Land.

Marketers still using first-click, linear, time decay and position-based attribution models across Google Ads and GA4 will be impacted by the update.
The post Google updates when 4 attribution models will be retired appeared first on Search Engine Land.

Advertisers can now identify which channel contributes to a conversion, helping them to better measure the impact of their campaigns.
The post GA4 gives marketers choice in Google Ads conversion credit eligibility appeared first on Search Engine Land.

In this webinar, get the scoop on a top advertiser’s perfect CTV strategy.
The post Master CTV advertising: A guide to launching your best campaigns appeared first on Search Engine Land.

Major Looker Studio GA4 connector update adds 170 new fields

You can create improved reports thanks to Looker Studio’s latest update – but you’ll have to refresh your GA4 data sources first.
The post Major Looker Studio GA4 connector update adds 170 new fields appeared first on Search Engine Land.

In this webinar, learn how to assess your pages and optimize them for success.
The post 7 ways to maximize landing page conversions appeared first on Search Engine Land.

The new metrics include country, manual term, mobile device info, minute, new vs returning and session duration.
The post Google Analytics 4 audience builder gains six new dimensions and metrics appeared first on Search Engine Land.

Here’s a framework for maximizing Google Analytics 4 to improve your digital marketing strategy.
The post How to use GA4 to optimize your digital marketing strategy appeared first on Search Engine Land.

GA4 has added new dimensions and metrics, more robust manipulation of event value and event count, and matching between dates.
The post Google Analytics 4 audience builder gets a refresh appeared first on Search Engine Land.

The report can help you identify steps in the funnel that need improvement.
The post GA4 custom funnel reports are here appeared first on Search Engine Land.

Turndown is also the same date for standard and 360 properties.
The post Google UA historical data will be available until July 1, 2024 appeared first on Search Engine Land.

And your daily reminder that UA will be sunsetted on July 1.
The post 4 new GA4 Home page features appeared first on Search Engine Land.

Bard always showed multiple drafts but now those drafts are more distinct from each other, Google explained.
The post Google Bard adds more variety to drafts appeared first on Search Engine Land.

The new tracking enhancement could lead to more precise measurements and improved optimization.
The post Google implements a new GA4 fractional, cross-channel web conversions feature appeared first on Search Engine Land.

This allows you to migrate destination and event goals using regex.
The post Google Analytics 4 now lets you modify and create events using regular expressions appeared first on Search Engine Land.

Like it or not, the countdown to GA4 is winding down. Here’s what you need to know.
The post Countdown to GA4: 100 days to make the switch appeared first on Search Engine Land.

Requests for more than 400 properties will be reviewed case-by-case and subject to close scrutiny before approval.
The post Google Analytics has increased the number of allowed properties appeared first on Search Engine Land.

New Google Analytics custom channel groups

Accessible to all users, custom channel groups can be employed in custom reports and explorations to obtain both current and historical insights into campaign channels.
The post New Google Analytics custom channel groups appeared first on Search Engine Land.

Google Analytics 4 will replace Universal Analytics, which will sunset on July 1.
The post New Analytics user access management changes in Google Ads appeared first on Search Engine Land.

Learn why letting Google automatically configure your UA properties to GA4 is not the best idea and what you can do to opt out.
The post GA4 ‘auto-migration’: Here’s why you should opt out appeared first on Search Engine Land.

Save time, avoid editing code and easily create custom events by configuring your analytics setup via GTM.
The post How to set up Google Analytics 4 using Google Tag Manager appeared first on Search Engine Land.

The deadline to opt-out of the Google Analytics 4 auto migration is February 28.
The post The GA4 migration deadline is right around the corner appeared first on Search Engine Land.

3 new Google Analytics 4 updates

Google announced the new updates today in their Analytics Help center.
The post 3 new Google Analytics 4 updates appeared first on Search Engine Land.

New updates for the GA4 search bar

The new updates allow additional views into accounts and properties.
The post New updates for the GA4 search bar appeared first on Search Engine Land.

Ecommerce advertisers and brands will now be able view which items were added to cart, purchased, clicked, and more.
The post 12 new Google Analytics 4 ecommerce dimensions and metrics appeared first on Search Engine Land.

The new features help make the transition into GA4 much easier.
The post GA4 now lets you recreate Universal Analytics audiences, and personalize the Home page appeared first on Search Engine Land.

GA4 users should see the new report in their dashboards automatically but can also add it manually.
The post New Google Analytics 4 Landing page report appeared first on Search Engine Land.