In this webinar, learn what trends in paid search advertising are expected to gain traction.
The post Trends in paid search to watch in 2024 appeared first on Search Engine Land.

The biggest threat to you job isn’t AI – it’s other marketers who have figured out how to use AI to their advantage.
The post 10 ways to revolutionize your PPC game with GPT appeared first on Search Engine Land.

Google said this change “will not affect your performance metrics at all.”
The post Google Top Quality Store badge replaced Trusted Store badge appeared first on Search Engine Land.

Some brands are recording a 94% increase in sales from prospecting customers, with a 28% year-on-year increase in return on ad spend.
The post 3 new Google Discovery ads features appeared first on Search Engine Land.

Looking for badges is one way shoppers can verify the validity of your store or listing.
The post 3 ways Google ensures safe online shopping appeared first on Search Engine Land.

4 new features on the Google Insights page

The new features can help you navigate demand, trends and even optimize fluctuating demand during the holiday season.
The post 4 new features on the Google Insights page appeared first on Search Engine Land.