Google is testing ways to allow Android apps to track you, but not really
The beta is the culmination of several years of work aimed at overhauling the online industry and making it more difficult for companies to exploit users’ data.
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How to analyze Google’s SERPs
Conducting SERP analysis will help you understand what is and isn’t working for a particular keyword. Here are tips and tools to get started.
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Content creators are concerned with the new AI features in Bing and Google
Will traffic from search to publishers drop with the new long chat like answers.
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New updates to Google’s gambling and games policy
Advertisers must apply for and be approved by Google to run gambling ads.
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Large enterprise brands may find the new ads ideal, while smaller local businesses may not see much advantage.
The post Cost-Per-Hour Masthead placements: YouTube’s latest offering appeared first on Search Engine Land.
Forget zero-click. Now we have zero-link search results from Google. Is this an act of war on publishers?
The post Missing links: Where are sources in Google’s AI search results? appeared first on Search Engine Land.
Learn potential reasons why you’re seeing this status in Google Search Console, plus ways to address related crawling and indexing issues.
The post Understanding and resolving ‘Discovered – currently not indexed’ appeared first on Search Engine Land.
Your Google podcast manager stats will show a drop in clicks and impressions.
The post Google Search podcast carousel going away on February 13 appeared first on Search Engine Land.
Google promises to make their experimental conversational AI service, powered by LaMDA, available more widely in the coming weeks.
The post Google launches Bard, its answer to ChatGPT – here’s what it looks like appeared first on Search Engine Land.
Google’s Q4 earnings report showed a decline in ad revenue, missing analysts’ expectations, due to challenges in the digital advertising market.
The post Google search, network, and YouTube revenue all fell in Q4 2022 appeared first on Search Engine Land.
In the Google Q4 earnings call, Sundar Pichai confirmed the company’s plans to deliver ChatGPT like features.
The post Sundar Pichai confirms Google is working on AI search feature users can “engage directly with” appeared first on Search Engine Land.
Google’s search quality raters protest for higher pay
Google’s search quality raters – the people who help evaluate Google’s search results – want a raise.
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We may have gotten our first preview of at what chatbot-style Google desktop search results will look like later this year
The post Google testing new search design with AI answers over organic results appeared first on Search Engine Land.
Key SEO takeaways from Google’s 2020 paper on how text-generation models can be successfully used to detect low-quality content.
The post Is Google using a ChatGPT-like system for spam and AI content detection and ranking websites? appeared first on Search Engine Land.
Google Account-level negative keywords are here
Now you can apply the same negative keyword lists you already use across multiple campaigns.
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Our search campaigns should focus on overall visibility on the web rather than only giving importance to traditional search engine results.
The post Moving on from search engine optimization to search optimization appeared first on Search Engine Land.
Google is accused of violating antitrust laws in acquiring or maintaining dominance.
The post US Justice Department sues Google again, aims to dismantle its ad division appeared first on Search Engine Land.
How Google’s turn to resellers coincides with its largest round of layoffs
The layoffs may be closely tied to another shift in strategy – the increasing reliance on resellers.
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Any experiments and personalizations still active will end.
The post Google Optimize will sunset this year appeared first on Search Engine Land.
The outcome of this case could have significant implications for the way that internet companies operate, content curation, and free speech online.
The post Businesses, users, and experts defend big tech against algorithm lawsuits. appeared first on Search Engine Land.
Ranking on Google’s first page will be useless if there’s only one page of search results. Learn what else can happen with this change.
The post How Google’s continuous scroll can impact SEO appeared first on Search Engine Land.
For the first time in the company’s 25 year history, Google parent Alphabet has announced a mass layoff.
The post Alphabet to lay off 12,000 roles across various product areas, levels, functions, and regions appeared first on Search Engine Land.
You can now test Performance Max updates in your account and monitor results before applying the changes.
The post New Performance Max experiments have just rolled out appeared first on Search Engine Land.
An easy-to-read, highly condensed analysis of all the known, confirmed, rumored, and absolute myth-level Google ranking factors.
The post Google ranking signals: A complete breakdown of all confirmed, rumored and false factors appeared first on Search Engine Land.
Ecommerce advertisers and brands will now be able view which items were added to cart, purchased, clicked, and more.
The post 12 new Google Analytics 4 ecommerce dimensions and metrics appeared first on Search Engine Land.
Most businesses might think having two search results on Page 1 is a good thing. This is not always the case. Here’s why.
The post Case study: Are indented search results on Google actually hurting your business? appeared first on Search Engine Land.
For the first time in a decade, ad giants Google and Meta are slowing down, making room for smaller, emerging platforms to take over.
The post Google and Meta are losing their edge as TikTok, Amazon, Instacart ads grow appeared first on Search Engine Land.
PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more
If you thought it was going to be a dull year, you were wrong. Here’s a look at the most significant changes and most important PPC updates that happened in 2022.
The post PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more appeared first on Search Engine Land.
Here’s what you need to know about Google Autocomplete, how it generates predictions, and why it has moved away from making “suggestions.”
The post How Google Autocomplete works appeared first on Search Engine Land.
CBD advertisers in California, Colorado, and Puerto Rico can apply for certification beginning in January.
The post Google updates ad policies to allow more CBD promotions appeared first on Search Engine Land.
There is no indication on what caused the outage, how many merchants are affected, or when a resolution will be reached.
The post Merchant Center Feeds issue appeared first on Search Engine Land.
Google announced this as a pilot feature in India, but some in the U.S. are also seeing it.
The post Google Search testing search in video appeared first on Search Engine Land.