Google will end third-party cookie support in Chrome in a little more than a year. CMOs are nervous but welcome the change,
The post CMOs say the end of third-party cookies is both a major challenge and a good thing appeared first on MarTech.
The new identity resolution service is available for organizations of all sizes, with partner integrations coming soon.
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Managing customer profiles effectively can lead to better customer experience use cases.
The post 3 approaches to merging profiles when resolving identities appeared first on MarTech.
Keep use cases — and the customer — top-of-mind using these frameworks.
The post Two frameworks for resolving identity and improving customer experience appeared first on MarTech.
Gartner: Give up on the complete view of the customer
Is it time to abandon the 360-degree view of the customer? Gartner analysts seem to think so. Others disagree.
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24 questions to ask identity resolution vendors during a demo
Identity resolution allows marketers to more accurately target and personalize brand messages to create better customer experiences.
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Does your organization need an identity resolution platform?
While identity management platforms can help marketers, ask these important questions first before starting the buying process.
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Let’s dive into the main capabilities and leading benefits of identity resolution platforms.
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Identifying B2B and B2C consumers in a privacy-driven environment: The MarTech Conference keynote
Identity resolution platforms, zero-party data, data clean rooms and community building were among the approaches discussed during the conference kickoff.
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The IAB sees encouraging signs that DCRs might sustain addressable advertising outside the walled gardens and without the help of cookies.
The post How data clean rooms might help keep the internet open appeared first on MarTech.
The retailer discusses identity challenges and how to align teams and technology to overcome them.
The post Big Lots’ approach to building an identity roadmap appeared first on MarTech.
Salesforce customers can now use LiveIntent to match customers in their CRM against identity, demographic and behavioral data.
The post LiveIntent launches Identity Enrichment on Salesforce AppExchange appeared first on MarTech.