Tag: Lead Generation

6 Ways to Increase Lead Quality (+What to Avoid)

Understand what to implement (and what to look out for) when it comes to increasing your business’s lead quality.
The post 6 Ways to Increase Lead Quality (+What to Avoid) appeared first on WordStream.

These nine customer segmentation models can help you develop smarter and more effective marketing strategies to reach and engage your customers.
The post 9 Customer Segmentation Models & How to Use Them for Smarter Marketing appeared first on WordStream.

Appeal to one (or more) of these key buying motives to increase sales and revenue for your business while better connecting with customers.
The post 5 Powerful Buying Motives & How to Appeal to Them to Increase Sales appeared first on WordStream.

Buyer personas can help you identify and better target your ideal customers. Get five unique examples to help build your own.
The post 5 Adaptable Buyer Persona Examples to Inspire Your Own appeared first on WordStream.

This expert shares 10 ways to make sure you’re getting the most leads from your Google Ads campaigns.
The post Google Ads for Lead Generation: 10 Practical Strategies That Really Work appeared first on WordStream.

A compelling executive summary could land you funding, loans, and new customers. Here’s what you need to write them and an example to copy.
The post How to Write a Persuasive Executive Summary (+The One Example You Need to Steal) appeared first on WordStream.