Tag: Link building

Are Reciprocal Links Worth It? An Expert SEO Analysis

In the early days of SEO, reciprocal links were a big deal. Nowadays, search engines like Google are a lot wiser to link manipulation. But people still debate whether reciprocal links help or hurt your SEO. They can boost your site’s visibility, but if you’re not careful, they might lead to penalties. This guide will …
The post Are Reciprocal Links Worth It? An Expert SEO Analysis appeared first on Backlinko.

7 Best HARO Alternatives (Expert Review)

If you’ve ever done media outreach, chances are you’ve crossed paths with HARO (Help a Reporter Out). For over a decade, it was the go-to platform for securing media placements and backlinks. But in early 2024, HARO officially shut its doors. What now? Fortunately, HARO’s closure doesn’t mean your outreach efforts have to take a …
The post 7 Best HARO Alternatives (Expert Review) appeared first on Backlinko.

Bad Backlinks: A Complete Guide on Spotting and Avoiding Them

Bad (or toxic) backlinks are links from external websites that can harm your site’s ranking and online reputation. Search engines like Google see bad backlinks as a red flag, associating your site with low-quality or spammy content. This can lead to a drop in your rankings, making it harder for potential customers to find you. …
The post Bad Backlinks: A Complete Guide on Spotting and Avoiding Them appeared first on Backlinko.

After about a decade, Bing has decided to sunset the disavow link because it is no longer needed.
The post Bing Webmaster Tools disavow link tool is going away appeared first on Search Engine Land.

Failing to plan is planning to fail. Here are some ecommerce tips that can have an immediate impact, as well as in the upcoming year.
The post Ecommerce marketing next year: 5 ways to set up for success appeared first on Search Engine Land.

Link building means prioritizing quality and relationships. Learn how to avoid common mistakes and achieve meaningful results today.
The post Modern link building starter guide appeared first on Search Engine Land.

Here’s a framework that bridges the gap between theory and practice, enabling you to build high-quality, relevant links consistently.
The post The 5 degrees of link relevance appeared first on Search Engine Land.

Relationships are the new currency of the web. Discover why digital PR is overtaking manual link building in the age of semantic search.
The post Digital PR vs. manual link building: Adapting to the modern search landscape appeared first on Search Engine Land.

Navigate the do’s and don’ts of link building today. Maximize your website’s potential with effective backlinking practices.
The post Link building in 2023: 10 ways to win or fail appeared first on Search Engine Land.

Learn the elements of a “good strategy” and a method to map your situational analysis into a strategic link building framework.
The post How to create a link building strategy appeared first on Search Engine Land.

Uncover the disturbing trend of AI-generated authorities and scammy link building tactics, plus its detrimental impact to the SEO industry.
The post Why using AI to create YMYL experts is a REALLY bad idea appeared first on Search Engine Land.

Here’s how OKRs can influence your SEO efforts and help connect your overarching business objectives and SEO-centric targets. 
The post How to create link building OKRs for SEO (with examples) appeared first on Search Engine Land.

Here are five key steps you can use to fuel your backlink strategy, establish trust and credibility, and successfully grow your business.
The post How to use digital PR to drive backlinks and business growth appeared first on Search Engine Land.

Building content that naturally earns links is more effective, evergreen and efficient than old link building tactics. Here’s why.
The post Link intent: How to combine great content with strategic outreach appeared first on Search Engine Land.

This list provides methods to identify link opportunities based on the type of content typical for SaaS brands.
The post 10 ways B2B SaaS companies can use link building for better rankings appeared first on Search Engine Land.

Forget link building, think link earning

Here’s why SEOs should move one from building links, how link earning works and the results you can generate with a new backlink approach.
The post Forget link building, think link earning appeared first on Search Engine Land.

With these attributes, you have greater control over how search engines identify certain links. Here’s how to use them properly.
The post An SEO guide to nofollow, UGC and sponsored links appeared first on Search Engine Land.

Here’s why most brands fail at link building and how the successful ones build high-quality links month after month.
The post Why most brands fail at link building: Top 5 mistakes appeared first on Search Engine Land.

Learn how you can scale your link building efforts and achieve SEO success in any industry or niche.
The post 10 ways to build quality backlinks for any website appeared first on Search Engine Land.

Combining content-led link building and creative outreach techniques can help you improve your ecommerce site’s SEO performance.
The post 6 link building techniques for ecommerce appeared first on Search Engine Land.

Google Bard has suggested buying links and refused to share links to its sources. We’re off to a promising start.
The post Google Bard early look: What’s we’re seeing so far appeared first on Search Engine Land.

This quick guide shows how to use the popular AI chatbot to support your link building processes and campaigns.
The post ChatGPT for link building: A primer appeared first on Search Engine Land.

Google publishes new link best practices

This help document went from basics on crawlable links to a much more robust link best practices.
The post Google publishes new link best practices appeared first on Search Engine Land.

While backlinks’ importance to Google has waned over the years, earning natural links through high-quality content still helps with SEO.
The post How much will backlinks matter in 2023? appeared first on Search Engine Land.

Learn nine best practices for internally linking pages on ecommerce websites, plus examples of ecommerce SEO done well.
The post Internal linking for ecommerce: The ultimate guide appeared first on Search Engine Land.

Where should you spend your SEO budget?

Backlinks? UX? Content? When determining where to invest your SEO budget, you must put a premium on tasks that move the needle.
The post Where should you spend your SEO budget? appeared first on Search Engine Land.

Earning links for your local business starts with evaluating your organization’s values and making a genuine impact in your community.
The post 4 main types of local links and how to earn them appeared first on Search Engine Land.