Tag: LinkedIn

Steer your LinkedIn ad campaigns away from pitfalls. Learn tips for sidestepping B2B targeting, creative and optimization issues.
The post 7 LinkedIn advertising pitfalls: Where your B2B ads setup might stumble appeared first on Search Engine Land.

Despite signs of growth, Microsoft said figures were a bit behind expectations due to lower advertising spending.
The post Microsoft Search and Advertising revenue up 3% amid ad spend drop appeared first on Search Engine Land.

LinkedIn to test video ads on streaming services

You could soon be able to run ads on video streaming services targeting LinkedIn’s 930 million subscribers.
The post LinkedIn to test video ads on streaming services appeared first on Search Engine Land.

LinkedIn Ads rolling out generative AI, new ad formats

Here’s a preview of what LinkedIn’s AI Copy Suggestions will look like – plus In-Stream Video, Conversation and Thought Leader ads.
The post LinkedIn Ads rolling out generative AI, new ad formats appeared first on Search Engine Land.

LinkedIn starts filtering connection, follower counts

LinkedIn will no longer include restricted and hibernated accounts as part of the total number of followers and connections.
The post LinkedIn starts filtering connection, follower counts appeared first on Search Engine Land.

LinkedIn revenue increased 7.6% driven by recruiting revenue
The post Microsoft Search and Advertising revenue up 3.4% in Q1 appeared first on Search Engine Land.

Want to create LinkedIn posts that resonate with your audience? Here’s how to use LinkedIn analytics to boost your content performance.
The post LinkedIn content analytics: What it is and how to use it appeared first on Search Engine Land.

Here’s a look at how LinkedIn’s latest AI- and member-assisted content initiative works and its impressive performance in Google search.
The post Decoding the SEO success of LinkedIn collaborative articles appeared first on Search Engine Land.

LinkedIn members will be invited to share ideas, examples, and experiences in specific sections of these new collaborative articles.
The post LinkedIn launches collaborative articles for users to share insights and advice appeared first on Search Engine Land.

Coming soon: You will get to choose which type of content is shown first in the Activity section of your LinkedIn profile.
The post New LinkedIn feature to boost your content visibility appeared first on Search Engine Land.

The evolution of PPC in recent years calls for an updated guide. Our improved version will bring you up to speed.
The post Search Engine Land’s updated What is PPC guide is now available appeared first on Search Engine Land.

Publishing articles on LinkedIn? Now you can customize how your SEO title and description will appear in search engines.
The post LinkedIn now lets you add an SEO title and description appeared first on Search Engine Land.

Our search campaigns should focus on overall visibility on the web rather than only giving importance to traditional search engine results.
The post Moving on from search engine optimization to search optimization appeared first on Search Engine Land.

Looking to reach and nurture your audience on LinkedIn? Here’s a seven-step process for building your LinkedIn content strategy.
The post A guide to LinkedIn content marketing appeared first on Search Engine Land.

The newsletter feature will help brands leverage first-party data while many platforms are becoming privacy-aware.
The post LinkedIn just released 3 new features for pages appeared first on Search Engine Land.