What Are Pageviews? (How to Track and Improve Them)
Pageviews are a web analytics metric that counts each time a visitor loads or reloads a page on your website. Each instance of a user viewing a page is one pageview, regardless of whether the same user views the same page multiple times. Tracking pageviews helps you measure traffic volume and understand which content attracts …
The post What Are Pageviews? (How to Track and Improve Them) appeared first on Backlinko.
How to Find Keyword Cost and Optimize Your PPC Campaigns
If you’ve ever run an ad campaign, you know that keyword costs can quickly eat up your budget. This is especially true if you’re not strategic about your selections. Of course, you can’t control all the factors that determine pricing. But you can reduce costs by choosing the right keywords and creating experiences that convert. …
The post How to Find Keyword Cost and Optimize Your PPC Campaigns appeared first on Backlinko.
How to Build a Competitive Intelligence Strategy from Scratch
Competitive intelligence (CI) gives you the clarity to make the right moves for your business—whether that’s meeting customer needs, finding new opportunities, or outsmarting competitors. Marketing agency Thrive proves this perfectly. I spoke to Aaron Whittaker, the VP of Demand Gen and Marketing at Thrive, to understand how they use CI. His team gathered intel …
The post How to Build a Competitive Intelligence Strategy from Scratch appeared first on Backlinko.
What Is a Marketing Funnel? Complete Beginner’s Guide
A marketing funnel is a way to think about your customer journey. It starts when they discover your brand and tracks through as they become a loyal customer. This framework helps you map ideal interactions. It identifies drop-off points and guides customers to purchase. The better your marketing funnel, the more sales you can capture. …
The post What Is a Marketing Funnel? Complete Beginner’s Guide appeared first on Backlinko.
The 4 Ps of Marketing: How to Apply Them in the AI Era
What are the 4 Ps of marketing? Product. Price. Place. Promotion. For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. But do these classic principles hold up even as AI transforms whole businesses and industries? Absolutely. Why? Even with AI’s growing influence, the fundamental customer needs haven’t changed. …
The post The 4 Ps of Marketing: How to Apply Them in the AI Era appeared first on Backlinko.
Content Marketing Strategy: 10 Steps to Build a Results-Driven Plan
Want to create a content marketing strategy that actually works? You’re in the right place. Through content marketing, Backlinko attracts over 772,000 monthly sessions. Below, you’ll learn how to do the same. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. Let’s get started. 1. Identify Your …
The post Content Marketing Strategy: 10 Steps to Build a Results-Driven Plan appeared first on Backlinko.
How to Do a Market Analysis for Your Business in 6 Steps
Market analysis is the process of collecting and analyzing information about your specific market. It involves speaking to your customers, analyzing competitors, and identifying industry trends. The result? You’re able to: Make better business decisions Save time (and money) Create a better experience for your customers In this article, we’ll go through the exact steps …
The post How to Do a Market Analysis for Your Business in 6 Steps appeared first on Backlinko.
20 Popular Social Media Sites Where Your Brand Can Shine
It’s no secret that social media marketing can boost your brand’s reach, forge stronger connections with your audience, and drive sales. In fact, social media has the highest ROI of any marketing channel. Over 43% of marketers use it, according to HubSpot’s 2024 State of Marketing & Trends report. But with so many social media …
The post 20 Popular Social Media Sites Where Your Brand Can Shine appeared first on Backlinko.